Hyundai's World Cup Success Story
AUTO CENTRAL, UK -- July 22, 2014: Infographic showing how Hyundai helped to create the most ‘social’ FIFA World Cup™ tournament of all time New round-up video released showing how Hyundai and Copa90 brought Brazil to Britain: Hyundai YouTube High Wycombe, 22 July 2014 – Hyundai releases ‘World Cup in Numbers’ infographic showing how the brand helped to create the most ‘social’ tournament of all time. As an Official Partner of the FIFA World Cup™, Hyundai’s ambition was to unite football fans and give them opportunities to celebrate their love of football.
In the UK, Hyundai partnered with Copa90 – the largest independent YouTube football channel – to deliver exciting content for fans all over the globe. With the help of the channel’s presenters: Maya Jama and Tom Deacon, Hyundai and Copa90 brought the spirit of Brazil to Britain. They gave fans the opportunity to win life-changing experiences through an online competition to win seven pairs of all-expenses-paid VIP trips to Brazil. They also travelled to all 12 World Cup host cities in just 32 days on a mission to bring people the ultimate city guides, and gave fans free lifts in the ‘Hyundai World Cup Taxi’. View the round-up film here: Hyundai World Cup Taxi
Through this partnership, Hyundai and Copa90 were also able to make two very deserving charity workers’ dreams come true by giving them a ticket to the 2014 FIFA World Cup Final.
The first ticket was given to Philip Veldhuis. Philip founded the Favela Street programme in Rio de Janeiro. The programme works throughout some of the toughest favelas in the city of Rio and uses football to help teach life skills and confidence to local children who are at risk of the streets.
Philip said:"For me it was a once-in-a-lifetime experience, it felt really special. It was also so rewarding that people acknowledged the work we do with such an incredible gesture. My mind was blown."
The second person to receive a World Cup Final ticket was Dhryka, the captain of the girls’ team for the Favela Street programme. Dhryka comes from a tough favela in the north of the city and is an inspiration to the girls she coaches. She said that the World Cup final was:“one of the best days of my life".
Watch the video of their reactions when they were given the tickets and went to the final by clicking here
Globally, Hyundai engaged millions of people online, giving them the opportunity to share their passion. Successful programmes included: ‘Pin My Fan Park’, ‘Shoot & Save’ and ‘Octopus Prediction’ games, fan bus slogan competition, and the dedicated World Cup website which received 7.5 million visitors.
On the ground, Hyundai provided 1,021 cars and vans to transport officials and 176 football players were transported to games by Hyundai buses. Hyundai Fan Parks were built in five cities for people to enjoy the matches, and over 700,000 people across Europe watched Germany claim the famous FIFA World Cup trophy in the final.