Citroen DS Brand Celebrates Two Years in China

ds in china

SHANGHAI -- July 8, 2014: DS marks two years in China with a special event at DS World in Shanghai Celebrations include delivery of the 10,000th DS in the Chinese market, the launch of a new DS Club & the world-exclusive reveal of DS 6WR’s interior DS has just celebrated two years in China – the world’s biggest car market – with a special event at DS World in Shanghai for customers, distributors, journalists, partners and brand representatives.

The event saw the delivery of a DS 5LS to the 10,000th DS customer, the launch of a new DS Club and the reveal of the DS 6WR’s interior. DS 6WR is the brand’s first premium SUV, which will launch September 2014.

Yves Bonnefont, Chief Executive Officer of the DS brand worldwide, commented; “DS now has a network of 60 points of sale in China. With the launch of the DS 6WR in the autumn, it now markets three locally-produced models – a feat achieved in just one year. As DS sets out to become a premium brand on a worldwide scale, the results obtained in two years in China, the world’s number-one automotive market, encourage us in the pursuit of our business offensive.”


The DS brand was launched in Beijing on 28 June 2012 with a range consisting of imported DS 5 and DS 4 models. This was followed by the introduction of DS 3 in September 2012. The first dedicated DS network sales point was a DS Store in Nanjing, which opened in June 2012, and there are now 60 DS Stores* in existence. DS has since opened a DS World – the brand’s first flagship venue – located in Shanghai on the Nanjing Road and the objective is to cover the country’s 70 largest cities with 100 sales points by the end of 2014.

DS now markets a range of four models including two cars that are produced locally at the Shenzhen plant. The two locally manufactured cars are DS 5, launched in September 2013, and DS 5LS, introduced in March 2014.


A 29-year-old woman, Guan Zhenyan, was named as the 10,000th DS customer in China and she was presented with the keys to her brand-new DS 5LS by Arnaud Ribault, Managing Director of DS in China, at the anniversary ceremony at the DS World.

The ceremony was also the platform for the launch of a new DS Club, which is a web community for customers to share conversations and for the brand to provide answers to any product, service or other DS specific questions that customers may have. DS Club will soon bring community members exclusive services, including DS-themed travel promotions, with one themed around ‘Parisian Luxury’.


The highlight of the anniversary ceremony was the world-exclusive reveal of the interior of DS 6WR, the brand’s first premium SUV. Like the body styling, the cabin of the DS 6WR combines robust SUV characteristics and refinement. It has been designed to enhance the comfort and well-being of the driver and passengers – introducing the sophistication of a saloon to the world of the SUV. The DS 6WR will be launched in China at the end of September 2014.

*51 dealerships and 9 “City Format” sales annexes.

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