Chevrolet Campaign Launching on July 7 Invites Fans to Celebrate Brand's Debut on Manchester United New Home Shirt
Unique digital experience for fans is part of Chevrolet’s ‘What Do You #PlayFor?’ global campaign New shirt begins Chevrolet’s seven-year agreement as Manchester United’s shirt sponsor Chevrolet video honors legacy of Manchester United shirt, features current players and club legends
DETROIT -- July 3, 2014: Chevrolet today invited Manchester United fans worldwide to help celebrate Chevrolet’s debut on the club’s new home shirt by participating in a unique digital experience atChevroletFC starting July 7. The new shirt kicks-off Chevrolet’s seven-year agreement as Manchester United’s shirt sponsor.
Fans visiting ChevroletFC can be among the first to sign up to virtually wear and share the new shirt via their social channels as part of Chevrolet’s “What Do You #PlayFor?” global campaign, which brings fans closer to the sport and celebrates the passion for play around the game.
“Our presence on the new Manchester United home shirt is a highly anticipated moment for the club’s more than 659 million followers around the globe, and for the Chevrolet brand,” said Tim Mahoney, chief marketing officer, Global Chevrolet. “From the beginning of our partnership with Manchester United more than two years ago, we pledged to bring fans closer the game. This celebration of the new shirt will honor that pledge by making them part of the unveiling.”
Chevrolet also released a video featuring Manchester United players, legends and fans. The video pays homage to the history of Manchester United shirts, dating from the club’s inception in 1878. On July 7, the full video will be released to celebrate Chevrolet’s debut on the new shirt.
Manchester United’s Group Managing Director Richard Arnold said: “Today is an historic day for our partnership with Chevrolet as they officially become only our fifth shirt sponsor in 136 years. It is apt then, that as we look to the future, Chevrolet is honouring the club’s past and involving our supporters in such an intimate way.”
The video features Manchester United fans throughout history marching down the streets of Manchester, and singing the “Glory, Glory Man Utd” anthem. The fans eventually arrive at Old Trafford, where current players Wayne Rooney, Juan Mata, Robin van Persie and David De Gea, and assistant manager Ryan Giggs join them. The video ends before the shirt is seen, building anticipation for its July 7 debut.
Nine Manchester United legends also appear in the video: Sir Bobby Charlton, Alex Stepney, Denis Law, Lou Macari, Arthur Albiston, Norman Whiteside, Clayton Blackmore, Denis Irwin and Gary Pallister.
Celebrating its debut on the new shirt is one of several upcoming events highlighting Chevrolet’s partnership with Manchester United. On July 23, Manchester United will play its first match in the new Chevrolet-branded shirt against the L.A. Galaxy at the Rose Bowl in Pasadena, Calif., in the Chevrolet Cup. Chevrolet also will serve as the presenting sponsor of Manchester United’s Aug. 2 match versus Real Madrid at Michigan Stadium in Ann Arbor, Mich. Chevrolet has plans for a memorable fan moment at Manchester United’s 2014-15 opening Premier League match on the weekend of Aug. 16-17 against Swansea City FC.