Volvo Cars is fastest growing European premium brand, growing faster than the overall market
June 20, 2014: The positive momentum of Volvo Cars’ growing sales in Europe continued in May and Volvo Cars continues to grow faster than its main premium competitors in Europe. The latest report from ACEA* shows that while the overall European market was up by 4.3 per cent, Volvo Cars grew by 14.1 per cent, making it the fastest growing European premium brand.
Volvo Cars strengthened its position as market leader in Sweden, while the UK, the Netherlands and Spain also supported growth for Volvo Cars. As a result, Volvo Cars is ahead of the market development for the first five months of the year as well, with registrations growing by 9.6 per cent versus 6.6 per cent for the whole market.
The total number of Volvo registrations in Europe amounted to 21,854 cars in May (2013: 19,154) and for the period January-May 101,903 Volvos were registered (92,962).
A strong product offer including an entirely new engine family is boosting demand for Volvo Cars in European dealerships. The Volvo XC60 crossover is the main growth driver while the XC70 crossover, the V40 hatchback and the V60 sportswagon models are also boosting customer demand. The positive developments are expected to continue as the new Drive-E engine family, offering class leading performance and fuel economy, is rolled out into more car lines.