New Vehicle Buyers Again Rank Porsche Highest in Initial Quality
ATLANTA - June 18, 2014: For the second year in a row, Porsche ranked highest among all nameplates in the J.D. Power Initial Quality StudySM out of a total of 32 international automakers covered in the U.S. study.
The Porsche 911, Boxster, and Panamera models ranked highest in their segments, receiving the J.D. Power Award as the vehicles with the highest level of initial quality in the Midsize Premium Sporty Car, Compact Premium Sporty Car, and Large Premium Car segments, respectively. This is the third year in a row that the Porsche 911 finished highest in its segment and the second year in a row the Boxster finished highest in its segment. The Porsche Cayenne SUV ranked second in the Midsize Premium SUV segment.
The Porsche factory located in Leipzig, Germany, which produces the Cayenne and Panamera models garnered an award for the highest ranking plant in Europe/Africa.
"The acid test is customer satisfaction," said Matthias Muller, Chairman of the Executive Board of Dr. Ing. h.c. F. Porsche AG. "We are delighted we can meet the high quality demands of Porsche drivers. For us, the ratings are both a demonstration as well as an incentive to continue along our path to quality growth."
The annual J. D. Power Initial Quality Study, now in its 28th year, serves as an industry benchmark for new vehicle quality measured at 90 days of ownership. The response of more than 86,000 U.S. car buyers forms the basis for the study. These buyers indicated how satisfied they were with the quality of their new cars during the first three months of ownership. The study evaluated a total of 239 vehicle models from 32 carmakers, which were initially registered between November 2013 and February 2014. The owners answered questions on more than 233 criteria from different categories.