"Bang & Olufsen Edition" BMW Individual 6 Series Gran Coupe launches exclusively in USA


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STRUER, Denmark and DEERFIELD, IL--June 11, 2014: This week Bang & Olufsen and BMW will release a special Bang & Olufsen edition of the BMW Individual 6 Series Gran Coupe and select M6 Gran Coupe editions for interested consumers who seek the ultimate in-car audio system. The cars will be sold exclusively in the US market and are part of the 'BMW Individual Collection.' Cars in this revered collection are designed for the marque's most discerning customers, building on BMW's world renowned standards, and delivering even higher levels of luxury and an uncompromising selection of finishes and equipment. The Bang & Olufsen Edition is no exception and comes equipped with its own bespoke Bang & Olufsen high-end Surround Sound system.

The new Bang & Olufsen edition signifies the strong collaboration between the two the iconic brands, as BMW has partnered with Bang & Olufsen on seven of its high-end car models since the celebrated cooperation began in 2011.

A symphony of luxury details

The BMW Individual 6 Series Gran Coupe Bang & Olufsen Edition exemplifies the design and engineering process of the two luxury-sector manufacturers. In a special edition clearly designed for seekers of exceptional luxury and exclusivity, Bang & Olufsen's high-end Surround Sound system delivers a sound quality and visual drama that is in complete synergy with BMW's vision. For this limited edition Bang & Olufsen has designed bespoke aluminum speaker grilles, for which it has developed an exclusive brushed black finish, alongside surprising LED illumination. The system also features Bang & Olufsen's signature motorized tweeter, which rises from out of the dashboard.

Bang & Olufsen's high-end Surround Sound system is derived from expert, meticulous Bang & Olufsen audio tuning, and has been designed to perfectly match the cabin's acoustics. The system is built around an array comprising 16 active loudspeakers – 7 tweeters, 7 midrange and 2 separate subwoofers, all powered by 1,200 watts of power. Bang & Olufsen's patented Acoustic Lens Technology (ALT) is incorporated, delivering a vast 180 horizontal sound dispersion. Vehicle Noise Compensation (VNC) also comes as standard, meaning the system, through its on-board microphone, intelligently adjusts its sound to compensate for external and internal noise. In combination, these technologies produce a stirring listening experience that is impressively immersive and consistently detailed – recreating the atmosphere and spatiality of the original recording, regardless of seating position or driving condition.

To celebrate the success of the Bang & Olufsen home and mobile audio range, each BMW Individual 6 Series Gran Coupe Bang & Olufsen Edition comes with a black BeoPlay H6 high-end, over-ear headphone. Each BeoPlay H6 is finished in the same brushed aluminum finish as the car's loudspeaker grilles.

"The BMW Individual 6 Series Gran Coupe Bang & Olufsen Editions are yet another great achievement from our successful partnership with BMW. We're proud to have enhanced these amazing cars with our audio expertise and visual detailing; and look forward to continuing our successful partnership with BMW in America. We invite customers to enjoy the fascinating sound experience of Bang & Olufsen," said Jens Peter Zinck, Managing Director Bang & Olufsen Automotive.

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