Planet Shelby Cobra to Open Shelby Mod Shop as Centerpiece of New Shelby Super Center


ford shelby

LAS VEGAS--June 11, 2014: Shelby American and Carroll Shelby Licensing, both wholly owned subsidiaries of Carroll Shelby International, Inc. (CSBI:PK), have signed agreements with Planet Shelby Cobra to create a new Shelby Mod Shop. The historic agreement will create a Mod Shop that will be a true centerpiece for what will become a “Shelby Super Center,” offering a complete line of vehicles, parts and merchandise from every era of Shelby history.

“Offering local installation of authentic SPP components, as well as customizing services, will serve these customers and fuel our global expansion in a smart, efficient manner.”

“Planet Shelby Cobra has been helping people realize the dream of owning a vintage Shelby car for more than 30 years,” said Stephen Becker, president of Planet Shelby Cobra. “Before his passing, Carroll and I discussed establishing a factory authorized Shelby Mod Shop to also serve modern car enthusiasts. Our ‘Shelby Super Center’ concept is designed to be the ultimate resource for anyone who wants a Shelby of any model year. Working with Joe Conway and Neil Cummings at Carroll Shelby International, we are turning that vision into reality.”

The new Shelby Super Center will be a truly unique experience. The heart of the operation will be the Mod Shop while a vehicle showroom speckled with Shelby cars of every generation and “Carroll Shelby’s Store” with licensed merchandise will round out the location. It will feature a broad range of items from newly designed apparel to memorabilia to limited edition “mechanics” shirts, hats and a line of women’s wear. Most of the stock is limited edition and not available anywhere else.

Authorized mod shops install genuine Shelby Performance Parts to improve the handling, styling and power of current generation V6 and V8 Ford Mustangs and Shelby vehicles. Components include upgraded brakes, superchargers, suspension components and cosmetic pieces such as hoods and fascias designed by Shelby American.

“Opening local mod shops means people far from Las Vegas won’t have to ship their vehicle to Nevada for modification,” said Joe Conway, CEO of Shelby American and co-CEO of Carroll Shelby International. “Offering local installation of authentic SPP components, as well as customizing services, will serve these customers and fuel our global expansion in a smart, efficient manner.”

After intensive training by the Shelby factory team, Planet Shelby Cobra’s Mod Shop will begin installing parts and packages for the 2007-2014 Ford Shelby GT500, 2005+ Ford Mustangs, 2005-2006 Ford GT, 2007-2008 Shelby GT, Ford Focus and Ford Raptor. The rest of the Shelby Super Center will focus on selling, servicing and buying 1960's era Shelby vehicles.

“Stephen Becker is a serious enthusiast and a successful businessman who really understands the Shelby brand,” said Neil Cummings, CEO of Carroll Shelby Licensing and co-CEO of Carroll Shelby International. “Combining his track record and Shelby’s outstanding products will give people the opportunity to fulfill their high octane dreams.”

A location for the Shelby Super Center and Mod Shop is currently being chosen. Its location will be announced shortly; the facility is expected to open later this year.

“We dubbed it the 'Shelby Super Center' because it will be the only location in the world to service, buy or sell any Ford-powered vehicle that wears a Shelby badge,” added Becker. “We’ll help collectors buy or sell a 1960’s era Shelby GT350 or GT500. We will deliver or service a genuine Shelby 289 or 427 continuation Cobra. We’ll serve modern Shelby, Raptor, Ford GT and Mustang owners who want to enhance the performance of their vehicle. And our store will offer an incredible depth of fresh authorized products.”

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