Hyundai Motor delivers 1,021 premium sedans, SUVs and vans to be used as World Cup Brazil transportation,
June 4, 2014: With just nine days to go before the first kick off, Hyundai Motor Company - Official Partner of the 2014 FIFA World Cup Brazil™ - delivered over one thousand vehicles for the ground transportation of the world’s biggest sporting event in Brazil. The automotive manufacturer also unveiled the branding decorations of the 32 buses that will transport the teams of the qualified nations.
Hyundai Motor held an official handover ceremony for the cars at Arena de Sao Paulo, in Sao Paulo, Brazil, to deliver the branded team buses and the 1,021 sedans and vans including the Equus, Genesis, Azera, Santa Fe, Sonata, Tucson (ix35), Veloster, H1, H100 and Brazil-exclusive HB20. The vehicles will ensure the smooth operation of the global event, transporting FIFA officials, national teams, members of the organising committee, referees and media representatives throughout the tournament.
“We are proud to partner with FIFA for this exciting football event. We believe that our football engagement has been playing a vital role in connecting global customers to our brand,” William Lee, President of Hyundai Motor Brasil (HMB), said in his welcome remarks to VIPs today. “In particular, we will do our best to make the 2014 FIFA World Cup Brazil™one of the most spectacular FIFA World Cup games in history. We are deeply committed to Brazil, home to one of our most modern manufacturing plants that produces our Brazil-exclusive and award-winning HB20.”
“A flawless transport operation is critical to the success of the FIFA World Cup,” said FIFA’s Secretary, General Jérôme Valcke. “We are delighted to have the support of our Partner Hyundai Motor, who’s provision of the fleet of vehicles ensures that all event participants, and crucially the teams, travel in style and comfort.”
The 32 team buses are vibrantly decorated with national team colours, flags and the winning slogans of the ‘Be There With Hyundai’ competition - a unique global initiative run by Hyundai Motor that encouraged participation from fans all around the world. Furthermore, each bus will be escorted by a specially-decorated Grand Santa Fe, Hyundai Motor’s leading SUV model, as part of the company’s exclusive sponsorship privileges.
In addition to the delivery of cars, Hyundai Motor will operate a complete Service Team at all World Cup Stadiums and FIFA facilities. This will ensure the best service support and assistance to drivers and fleet of cars during the entire event. Prior to the delivery, HMB’s Service Team trained over 1,000 drivers to become familiar with each model, as well as learn about maintenance, safe driving techniques and routes. Beyond the service support, drivers can also depend on Hyundai Motor’s nation-wide dealer network for dedicated support.
Hyundai Motor and FIFA
Since Hyundai Motor signed the agreement in 1999 to sponsor FIFA competitions including the 2002 FIFA World Cup Korea/Japan™, the company has successfully served as the official partner of the 2002, 2006 and 2010 FIFA World Cups™ as well as many other FIFA tournaments. In 2010, the company extended its strategic sponsorship agreement with FIFA to cover the 2018 and 2022 FIFA World Cups™. Through its successful sponsorship of international football, Hyundai Motor has significantly boosted brand awareness and brand image.
Hyundai Motor recently opened the brand’s dedicated microsite (Hyundai World Cup), where football fans can participate in the company’s exciting programs such as ‘Pin My Fan Park,’ and ‘Shoot & Save’ game. Hyundai Motor’s recently-launched official TV commercial (featuring the company’s brand ambassadors, Iker Casillas, Ricardo Kaka, and Oscar Emboaba), as well as exclusive behind-the-scenes footage, is also available on the website.