The Auto Channel
The Largest Independent Automotive Information Resource
Official Website of the New Car Buyer

Volvo Cars global sales up 13.4 per cent--new record in China


volvo xc 90 (select to view enlarged photo)
Volvo XC 90

MORE INFO

June 3, 2014: Global sales of 40,449 cars, up 13.4 per cent versus May last year China sales up 60,9 per cent – new all-time-high Volvo Cars’ eleventh consecutive month of growth Year-to-date sales of 185,881 cars, an increase of 10.5 per cent versus 2013

The positive momentum continued for Volvo Cars in May with retail sales of 40,449 cars, up 13.4 per cent compared to the same month last year, driven by a strong performance in several key markets.

China set a new sales record for a single month with 7,104 cars sold in May, retaining its position as Volvo Cars’ largest market. For the first five months of the year, Volvo Cars’ sales have grown 35.2 per cent in China, in line with the company’s target of selling at least 80,000 cars in the market this year. The Volvo XC60 crossover was the best-selling model followed by the Volvo S60L sedan. Volvo S60

Another highlight was Sweden where Volvo Cars recorded a 21.5 per cent market share and retail sales of 6,228 cars, up 33.5 per cent from last year. Demand for Volvo cars in Sweden has been boosted by a strong product offer and two successful marketing campaigns. The first one featured football star Zlatan Ibrahimovic, followed by a campaign starring music artist Robyn focusing on Volvo’s wide range of fuel efficient Drive-E engines.

Europe as a whole also demonstrated outstanding results in May with markets such as the UK, France and Germany growing significantly. All in all, sales in Western Europe were up by 15.1 per cent in May, while sales increased by 9.6 per cent in the first five months of the year. The Volvo V40 hatchback was the best seller in Europe, followed by the XC60 crossover. The United States became Volvo Cars’ third largest market in May with 5,014 retail sold cars, down 20.6 per cent from last year. For the full year, the company expects a turnaround in the US, built on new product launches and marketing investments initiated by a new leadership team.

“I am very pleased to see that customers appreciate the new products Volvo Cars’ has put to market and we have still not rolled out all variants of the new Drive-E engine range,”, says Alain Visser, Senior Vice President Marketing, Sales and Customer Service at Volvo Cars. “I also believe that the launch activities around the all-new Volvo XC90 will further boost the interest in our brand and products”.

Retail sales status (deliveries to end customers) for Volvo Car Group is as follows:

May

January – May

2013

2014

Change

2013

2014

Change

China

4 415

7 104

60,9%

22 905

30 972

35,2%

USA

6 318

5 014

-20,6%

25 900

23 347

-9,9%

Sweden

4 664

6 228

33,5%

20 778

24 887

19,8%

Western Europe*

12 751

14 671

15,1%

65 552

71 868

9,6%

Other markets

7 512

7 432

-1,1%

33 044

34 807

5,3%

TOTAL

35 660

40 449

13,4%

168 179

185 881

10,5%

*excluding Sweden

The Volvo XC60 was the best-selling model in May with 11,823 sold cars (2013: 9,706), followed by the Volvo V40 and V40 Cross Country for which deliveries reached a total of 9,025 cars (7,944). The third best-selling model was the Volvo V60 with 5,480 cars (3,811). Sales figures by model can be found in the Volvo Sales By Model of the Global Newsroom.