Dacia reaches threshold of 600,000 sales in France
May 30, 2014: In less than nine years, Dacia has won over 600,000 customers in France. The 600,000th Dacia sold in France was a Sandero.
Less than nine years after launching Logan in France, Dacia has passed the milestone of 600,000 vehicles sold in France.
To date, more than 232,000 Sanderos, 150,000 Dusters, 100,000 Logan MCVs and 57,000 Logans have been purchased in France since the various models were launched.
Dacia: a French success story
First launched in France in June 2005 when Logan was released, the Dacia brand has gradually helped to change the landscape of the French automotive industry by proposing a new way to go motoring.
Dacia offers a streamlined range of vehicles, which initially targeted used-car owners, featuring an unbeatable value in terms of their cabin space and equipment specification.
In just nine years, Dacia has carved a spot for itself in the French market, rising to fifth position in 2013 despite the fact that it caters almost exclusively to individual car buyers.
Its popularity has not waned since: as of the end of April 2014, Dacia ranked fourth in year-to-date sales to individuals in France. Sandero is the best-selling car to retail customers in the country.
Not just a brand: a community
In addition to its sales performance, the Dacia brand exemplifies certain shared values for its customers, creating a strong sense of community.
The best example of this is the attendance at the Great Dacia Picnic in 2013 which attracted more than 15,000 participants. The 2014 Grand Picnic will take place on Sunday, June 29, and a record number of participants is once again expected.
Online, more than 220,000 Dacia fans follow the brand via the Dacia France Facebook page.
The Dacia range of seven vehicles (including one LCV) is currently the youngest in Europe.