Hyundai Debuts Two New Large Luxury Sedans to Compete with German Brands - Grandeur and AG
Unveiling takes place at Hyundai's impressive exhibit booth at BEXCO, Busan Motor Show, which showcased not only its new cars and technologies, but the brandís investment in football and motorsports.
• Grandeur (Azera) receives new and upgraded powertrain, aesthetic enhancements
• The exterior of flagship premium sedan ‘AG’ unveiled at the show
• SEE ALSO: Hyundai Buyers Guide
BUSAN, South Korea - May 29, 2014: Hyundai Motor Company, South Korea’s largest automaker, today unveiled its significantly-upgraded Grandeur (aka Azera) and the exterior design of a new flagship premium sedan codenamed ‘AG’ - scheduled to debut in Korea later this year - at the 2014 Busan International Motor Show, which runs from May 29 to June 8 under the theme of “Ocean of Vehicles, Feeding the World.” “Amid tougher business conditions and fiercer competition, Hyundai Motor is continuously striving to provide products and services with solid fundamentals,” Choong Ho Kim, President and CEO of Hyundai Motor, said today during his opening remarks at the Busan Exhibition and Convention Center (BEXCO). “We place customer satisfaction before anything else, and the improved Grandeur and ‘AG’, introduced today, are at the center of these efforts, fully reflecting our customers’ voices.”
The upgraded Grandeur is equipped with the company’s powerful 2.2-liter R diesel engine, featuring a Variable Geometry Turbocharger, for the first time, which meets the Euro Ⅵ emission standard. This newly adopted power plant generates 202 ps and 45.0 kg•m torque.
Customers will also enjoy enhanced performance, benefitting from the Theta II 2.4-liter GDI petrol engine, which has been re-engineered to offer improved everyday drivability in the mid-row range of rpm. The engine delivers 190 ps and 24.6 kg•m torque. Furthermore, improvements to the motor-driven power steering system result in a greater handling responsiveness and stability.
Grandeur has also been upgraded with redesigned exterior front and rear styling, as well as enhanced audio equipment. The cabin receives a remodeled central fascia with the latest HVAC (Heating, Ventilation, Air Conditioning) controls, as well as a new 8-inch navigation screen as standard.
The upgraded Grandeur is 10 millimeters longer (length) than the previous model. A high-gloss two-tone rear bumper design provides a wide and elegant appearance, while a stylish new grille and front bumper complement the LED fog lamps to create a cutting-edge front visual aspect.
New safety and convenience features have been added to Grandeur to maximize customers’ satisfaction. While cutting-edge technologies such as Blind Spot Detection (BSD), Front Collision Warning System (FCWS), and Lane Departure Warning System (LDWS) features secure drivers’ safety, Advanced Smart Parking Assist System (ASPAS) and Smart Trunk offer more convenience.
‘AG’ is an elegant large sedan that underlines Hyundai Motor’s position as a manufacturer of premium vehicles, offering distinctive styling. Displaying an elegant yet simple exterior, ‘AG’ continues the modern interpretation of Fluidic Sculpture 2.0, with a distinctive long hood, and a refined character-line that runs the length of the wheelbase.
This new front-wheel drive flagship sedan will offer quiet and sophisticated driving comfort, while adopting a series of advanced convenience features. ‘AG’ is expected to reinforce the premium image of the Hyundai Motor brand when it hits Korean showrooms in the second half of this year.