In Search of Fans Who Embody the Spirit of Ford Mustang - #MustangAndMe Contest Tied to BET Awards 2014 Launches
Ford is on the hunt to find individuals who best embody the spirit and passion of the all-new Ford Mustang with the kickoff of its #MustangAndMe contest
- One grand prize winner will be awarded the keys to a 2015 Ford Mustang
- Consumers are encouraged to enter the BET Awards #MustangAndMe contest by submitting an original video to MustangAndMe, now through June 3
DEARBORN, MI--May 20, 2014: Do you embody the spirit and passion of Ford Mustang? Are you a Mustang fan? If so, Ford is looking for you as part of its "BET Awards" #MustangAndMe contest.
One grand prize winner will be announced during the live broadcast of the "BET Awards" 14 on Sunday, June 29, getting the keys to an all-new 2015 Mustang. This contest is the latest initiative in the celebrations that have been taking place for months to mark 50 years of Ford Mustang.
"For five decades, Mustang has represented some of the best American culture, inspiring a feeling of freedom and independence," said Shawn Thompson, manager, Ford multicultural marketing. "For this contest, we are looking for individuals to showcase how they embody that sense of freedom and spirit of Mustang through a 60-second video."
Fans 18 and older can enter the "BET Awards" 14 #MustangAndMe contest by visiting MustangAndMe now through 12:00 p.m. EDT June 3 for the chance to win the Mustang giveaway. The same link can be used for fans wishing to cast their vote for the winning video submission.
"This marks the first year we've ever had a Mustang at the BET Awards," said Thompson. "As we mark 50 years of this automotive and cultural icon, it's a perfect year for us to bring a Mustang to one of the most watched awards shows on cable television and give it away to a fan who most embodies the spirit and passion of the car."
2015 Ford Mustang The next chapter in the life of the iconic pony car begins with the all-new 2015 Mustang. Its new design embodies the ultimate essence of 50 years of Mustang. Consumers can now select from three different engines – a more powerful 5.0-liter V8, a 3.7-liter V6 and an all-new 2.3-liter EcoBoost®. Not only does Mustang bring a range of power options, it brings innovative technology as standard equipment. Every Mustang built comes with Intelligent Access with push-button start, Ford SYNC® and MyKey® technology.