Outcast Network Unleashes The FIAT Brand's "Godzilla" Spot
NEW YORK==May 20, 2014: Outcast, the largest and fastest growing television network at the pump, announced today that it will unleash the FIAT brand's "Godzilla" movie tie-in spot across its 21,000+ high definition screens. Outcast's monthly audience of 38 million active, on-the-go viewers rivals the delivery of top broadcast TV shows, while connecting the FIAT brand with a relevant target audience of drivers who can be difficult to reach.
Outcast drivers rack up 107 billion miles on their vehicles each year, which is 50% more than the general population average. As a result, Outcast drivers are 4.5x more likely to be in market for a new vehicle in the next six months. In addition, 78% of this active audience skips traditional TV commercials and, typically, bypasses online ads.
"We're excited and committed to offering our audience of 100% drivers high quality content that both engages and entertains, and the FIAT brand's 'Godzilla' spot does just that," says Outcast Co-founder and CRO, Nathan Gill. "Our viewers are spending 43% more than the general population on their vehicle, making Outcast a unique platform for auto brands. We deliver the audience they want and eliminate all waste associated with reaching non-drivers."
A report from Lieberman Research in conjunction with Outcast, found that consumers at the pump who were exposed to auto ad campaign creative, later indicated that they were 55% more likely to consider that vehicle the next time they're in market for a new car.
Outcast's expansive network delivers engaging, targeted video content and advertising to a huge cross section of hard-to-reach consumers in over 135 markets, resulting in more viewers than the number one Nielsen rated weekly primetime show.