Majority Of Car Buyers Want Ease Of Purchase As Well As A "Not Screwed" Price - 42% Never Test Drive The Car Before They Buy
SANTA MONICA, CA--May 19, 2014: Only about 20 percent of car shoppers consider themselves "extreme price grinders" who will take as much time as they can to get the lowest possible price on a new or used car, according to a new report released today by Edmunds. In fact, says Edmunds.com, a clear majority of car shoppers (64 percent) value the importance of saving both money and time in the shopping process. (ED Note: TACH believes number one in importance is spending what you can afford on the "right" car)
"These findings dispel the myth that car shoppers will do whatever it takes to pay a rock-bottom price," says Edmunds.com President Seth Berkowitz. "The feedback we've received from shoppers is clear: they're more than willing to limit their efforts to haggle if they can get a fair deal (ED NOTE: please don't screw me on the price) without the difficulty and stress of long negotiations."
The balance of time vs. money (ED NOTE: huh? buyers will own their car for over 10 years, why spend more time buying a new couch than a new car?) is just one of the interesting findings of the 2014 Car Shopping Trends Report, which was released earlier today by Edmunds.com. The report is based on a survey of 500 in-market and recent new and used car shoppers from across the U.S. The report features a number of important insights into how Americans shop for a car today, and suggestions for ways that dealers can use these insights to improve the car shopping experience
Other insights include:
66 percent of shoppers say that they are likely to request(ED Note: they car "request all they want") a guaranteed upfront pricing on a new car
82 percent of shoppers prefer ((ED Note - Oh Yeah) to have a price guarantee on a VIN-specific new car, as opposed to a vehicle configuration that may or may not be on the dealer's lot.(Ed Note: Watch out for the jerk-around, when a buyer thinks they have outsmarted the dealer they will get screwed)
100 percent of smartphone owners surveyed say they used their device to perform some sort of car shopping activity, typically for vehicle and pricing info.
On average, during the shopping process purchasers will visit two dealers and take two test drives.
Only 58 percent of respondents say they test drove a vehicle before they made their most recent purchase. (ED Note: Are you kidding me?, 42% of car buyers are ao stupid that they DON'T TEST DRIVE THE CAR Before they buy it 42%?????
83 percent of car shoppers say that they come away very or somewhat satisfied with their dealership experience.(ED Note: But what do they know?