PEUGEOT has announced full specification and pricing of the stunning 208 Style, a new Special Edition model in the popular Supermini range
May 13, 2014: 208 Style - Special Edition on sale now priced from £13,445 Additional equipment represents outstanding value for money New model backed by multimedia advertising campaign First media promotion of PEUGEOT’s PureTech engine technology
PEUGEOT has announced full specification and pricing of the stunning 208 Style, a new Special Edition model in the popular Supermini range.
It features eye-catching and desirable extras, a strong visual appeal and excellent value for money.
The PEUGEOT 208 Style is based on the best-selling Active trim level and includes the following additional items of equipment:
Cielo panoramic glass roof Satellite navigation Parking aid Leather steering wheel Chrome door mirrors New seat trim Style badging
In total, a package worth more than £1,400. Yet at just £750 more than the equivalent Active model, this 208 Style represents exceptional value.
That extends to customers using PEUGEOT’s innovative‘Just Add Fuel’® (JAF) service package, or any of the other PEUGEOT Passport finance schemes. For both, it represents an increase of just £10 a month over the Active model.
The PEUGEOT 208 Style is available with a range of engines, the PureTech 1.2-litre VTI, the 1.4-litre HDI or the 1.6-litre e-HDI Stop & Start engines. It is priced from £13,445 in three-door body style and £14,045 in five-door.
The value for money message is emphasised by the 208 Style’s bespoke print advertising campaign, which highlights how the car comes ‘With Everything On Your Wish List’. TV adverts are also supporting the launch.
The advertising campaign is also the first to promote PEUGEOT’s innovative PureTech three-cylinder petrol engine technology. PureTech offers performance normally associated with much bigger engines but with significantly improved fuel consumption and CO2 emissions, supported by the signature ‘Compact engine – Huge spirit’.
PureTech is a product of PEUGEOT’s 125 years of intelligent, innovative engineering and combines reduced weight materials with the efficiency of applying direct fuel injection to three cylinders. It’s available in turbocharged and naturally aspirated formats.