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GMC Extends Special Discount to All U.S. Veterans


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DETROIT--May 9, 2014: GMC is extending a special discount to active and retired members of the U.S. military in time for May’s Military Appreciation Month.

From now until June 30, all active, reserve, retired and veteran military and their spouses can take advantage of pricing below the suggested retail on any new 2014 or 2015 GMC.

The military pricing is available to more than 21 million veterans from all U.S. service branches: Air Force, Army, Navy, Marines, National Guard and Coast Guard.

“It’s a small token of gratitude from GMC for those that serve this country,” said Duncan Aldred, U.S. vice president of Buick and GMC. “We’re very proud of the brand’s history with the U.S. military, but even more so of the men and women that sacrifice for this country, every day.”

The military discount can be combined with most current incentives. USAA members are eligible for an additional $750 discount.

For example, the military discount on a new 2014 GMC Sierra 1500 double cab V-8 with SLE Value Package will result in more than $8,800 off the suggested retail price.

GMC has a nearly 100-year history of supporting the U.S. military by supplying tough and dependable service vehicles. The relationship dates to 1916, when the Model 16 served as the standard three-quarter-ton truck for the Army in World War I.

During the next couple of years, GMC built more than 13,000 Model 16 trucks, the majority for military use. These vehicles proved that motor trucks were a superior asset to horses and mules for military use.

After developing multi-drive axle vehicles during the 1930s, GMC built the first two-and-a-half ton 6x6 trucks for the U.S. Army in 1941. They quickly became workhorses for U.S. and Allied troops during World War II, and were fondly nicknamed the “Jimmie Deuce-and-a-Half.”

The vehicle provided the underpinnings for the renowned amphibious GMC “Duck” trucks. The GMC Duck featured a central tire inflation system, allowing the driver to adjust tire pressure from his seat for optimum flotation and traction. The Duck was later recognized by the U.S. Army as the most outstanding new ordnance weapon during World War II.

Throughout World War II, GMC built 583,925 multi-drive axle vehicles and received the Army-Navy “E” Award for Excellence in the war effort.

For more on the GMC military discount, including vehicle pricing, visit GMC Military Discount.