Mercedes-Benz Canada April 2014 Sales Results


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Toronto, ON May 02, 2014;Mercedes-Benz Canada and its national dealer network reported today that the company has retailed a total of 3,371 Mercedes-Benz, Sprinter and smart units throughout the month. This represents an increase of 15.5% when compared to the same time period last year. April’s sales figures helped push overall growth this year to 12.0% or 1,283 units, with 12,012 vehicles delivered so far in 2014.

Mercedes-Benz passenger car and luxury light truck sales recorded 2,887 units sold. This helped propel year-over-year growth to 14.3% or 362 units, with a grand total of 10,203 Mercedes-Benz vehicles delivered year-to-date.

Passenger car sales amounted to 1,666 units in April. This is ahead 30.2% for the month, and brought overall growth to 19.5% for the year. The continued sales increase can be attributed to impressive C-Class sedan, E-Class, CLS and S-Class model sales. In addition, with the recent introduction of a 4MATIC™ permanent all-wheel-drive model to its line-up, demand for the all-new CLA proved exceptionally strong with 370 vehicles retailed this month.

On the luxury light trucks side, a solid performance was recorded with 1,221 units sold. This was fueled by particularly buoyant M-Class, GL-Class and G-Class sales growing by an impressive 36.8%, 17.9% and 56.3% respectively from last April.

The diesel take rate for luxury light trucks was 81.2% for the month, while permanent all-wheel drive 4MATIC™ units accounted for 83.1% of overall passenger car and light truck sales in April (excluding smart).

smart reported a total of 102 units sold in April. With 560 units delivered this year, smart sales are up 75.5% or 241 units in 2014.

Sprinter continued to sustain its energetic sales momentum with a total of 382 units delivered throughout the month, which is ahead 36.9% or 103 units compared to April 2013. With a total of 1,249 units retailed in 2014, Sprinter sales were up 20.9% on a year-to-date basis.

The Mercedes-Benz Pre-Owned division reported 1,266 vehicles sold in April. This translated into an overall gain of 3%, with 4,250 Pre-Owned units delivered so far in 2014.

“We entered the second quarter of this year with a solid performance that positions us ahead of last year’s best ever results on a year-to-date basis,” said Tim A. Reuss, President and CEO of Mercedes-Benz Canada. “April was also a very exciting month for Mercedes-Benz Canada as we proudly revealed our vision of a brand new modern facility in Vancouver on Terminal Avenue. As we look back at the last few years, the city of Vancouver and its inhabitants have been very receptive and actively involved in new innovative and proprietary projects such as the Mercedes-Benz Canada Fuel Cell technology development plant, the car2go car sharing program and the Canadian Mercedes-Benz Driving Academy for New Drivers which is celebrating its first anniversary. These are just a few examples of how we continue to uphold our commitment to The Best or Nothing.”

About Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing and service of the three brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, AMG and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,450 people in 21 locations across Canada. Through a nationwide network of 12 Mercedes-Benz owned retail operations and 43 authorized dealerships, Mercedes-Benz Canada sold 37,018 vehicles in 2013, the best year ever reported for Mercedes-Benz Canada Inc.

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