Honda Sales Rise 1.1 Percent in April


honda crv
2014 Honda CR-V

TORRANCE, CA--May 1, 2014: American Honda Motor Co., Inc. today reported April 2014 Honda and Acura vehicle sales of 132,456 units—an overall increase of 1.1 percent (-2.8 percent based on the Daily Selling Rate, or DSR*) compared to April 2013. The Honda Division also saw in increase of 1.1 percent with April sales of 118,334. Acura division gained 1.6 percent on April sales of 14,122, with light trucks increasing 35.9 percent for the month on sales of 9,536 units. Year to date American Honda sales reached 457,810.

Honda

In the first four months of 2014, Honda continued its retail sales momentum despite an environment punctuated by a handful of companies applying heavy incentives and a significant reliance on fleet sales. Honda enjoyed steady growth in April with CR-V setting a new sales record, and Accord and Civic enjoying gains.

CR-V recorded sales of 28,485, up 7.4 percent for a new April record Accord posted April sales of 34,124, an increase of 1.7 percent Civic was up 4.4 percent to 27,611 units vs. April 2013

"After a few truly chilling winter months, it's great to see the warmer spring weather begin to liberate our customers and spark record sales of CR-V and solid sales results across the lineup," said Jeff Conrad, Honda division senior vice president and general manager. "More than any other automaker our success is based on one customer at a time going down to their Honda dealer to purchase a new vehicle, and in April, we see the power of our retail sales strategy at work."

Acura

Acura light trucks continue to sell well above last year's pace, led by the hot-selling MDX and RDX. However, vehicle supply is becoming a factor as Acura begins winding down production of TSX and TL models in preparation for the new TLX models, which are scheduled to hit the ground later this year.

Acura division sales increased 1.6 percent vs. 2013 with 14,122 units sold in April Acura trucks set a new April sales record with an increase of 35.9 percent on sales of 9,536 MDX posted another major increase with sales up 80 percent in April RDX sales increased for an unprecedented 24th month in a row, climbing 6.3 percent

"With RDX posting two solid years of continuous growth and MDX sustaining its hot sales pace, our Acura SUVs continue to set the standard in the luxury light truck segment," said Mike Accavitti, Acura division senior vice president and general manager. "In a few short months, we will unleash the all-new 2015 Acura TLX to reestablish Acura's reputation for thrilling luxury performance sedans and establish the Acura brand as a force to be reckoned with in the luxury segment."

*The daily selling rate (DSR) is calculated with 26 days for April 2014 and 25 days for April 2013. Year-to-date, the DSR is calculated with 101 days for 2014 and 101 days for 2013. All other percentages in release are unadjusted; see table for adjusted DSR figures.


American Honda Vehicle Sales for April 2014




Month-to-Date

Year-to-Date




April 2014

April 2013

DSR** % Change

MoM % Change

April 2014

April 2013

DSR** % Change

YoY % Change



American Honda Total

132,456

130,999

-2.8%

1.1%

457,810

468,650

-2.3%

-2.3%



Total Car Sales

71,329

71,957

-4.7%

-0.9%

247,156

263,494

-6.2%

-6.2%



Total Truck Sales

61,127

59,042

-0.5%

3.5%

210,654

205,156

2.7%

2.7%




Honda Total Car Sales

66,743

65,075

-1.4%

2.6%

229,476

239,645

-4.2%

-4.2%




Honda Total Truck Sales

51,591

52,025

-4.6%

-0.8%

176,264

180,153

-2.2%

-2.2%




Acura Total Car Sales

4,586

6,882

-35.9%

-33.4%

17,680

23,849

-25.9%

-25.9%




Acura Total Truck Sales

9,536

7,017

30.7%

35.9%

34,390

25,003

37.5%

37.5%



Total Domestic Car Sales

65,050

64,650

-3.3%

0.6%

224,245

236,687

-5.3%

-5.3%





Honda Division

61,697

59,797

-0.8%

3.2%

211,899

219,427

-3.4%

-3.4%





Acura Division

3,353

4,853

-33.6%

-30.9%

12,346

17,260

-28.5%

-28.5%



Total Domestic Truck Sales

61,127

59,032

-0.4%

3.5%

210,654

205,091

2.7%

2.7%





Honda Division

51,591

52,015

-4.6%

-0.8%

176,264

180,088

-2.1%

-2.1%





Acura Division

9,536

7,017

30.7%

35.9%

34,390

25,003

37.5%

37.5%



Total Import Car Sales

6,279

7,307

-17.4%

-14.1%

22,911

26,807

-14.5%

-14.5%





Honda Division

5,046

5,278

-8.1%

-4.4%

17,577

20,218

-13.1%

-13.1%





Acura Division

1,233

2,029

-41.6%

-39.2%

5,334

6,589

-19.0%

-19.0%



Total Import Truck Sales

0

10

-100.0%

-100.0%

0

65

-100.0%

-100.0%





Honda Division

0

10

-100.0%

-100.0%

0

65

-100.0%

-100.0%





Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%


   MODEL BREAKOUT BY DIVISION


Honda Division Total

118,334

117,100

-2.8%

1.1%

405,740

419,798

-3.3%

-3.3%





* ACCORD

34,124

33,538

-2.2%

1.7%

113,312

121,965

-7.1%

-7.1%





* CIVIC

27,611

26,453

0.4%

4.4%

98,707

98,712

-0.0%

-0.0%





  CR-Z

369

405

-12.4%

-8.9%

1,308

1,595

-18.0%

-18.0%





  FCX CLARITY

1

2

-51.9%

-50.0%

1

2

-50.0%

-50.0%





  FIT

4,197

4,286

-5.8%

-2.1%

14,641

15,819

-7.4%

-7.4%





  INSIGHT

441

391

8.4%

12.8%

1,507

1,552

-2.9%

-2.9%


















  CROSSTOUR

1,374

1,504

-12.2%

-8.6%

4,692

5,533

-15.2%

-15.2%





* CR-V

28,485

26,519

3.3%

7.4%

96,133

91,893

4.6%

4.6%





  ODYSSEY

11,639

11,832

-5.4%

-1.6%

39,471

38,065

3.7%

3.7%





  ELEMENT


0

0

0.0%

0.0%

0

1

0.0%

0.0%





  PILOT

8,765

10,613

-20.6%

-17.4%

30,796

38,839

-20.7%

-20.7%





  RIDGELINE

1,328

1,557

-18.0%

-14.7%

5,172

5,822

-11.2%

-11.2%































***

Memo: Accord FHEV

1,442

0

0.0%

0.0%

4,223

0

0.0%

0.0%






Memo: Accord PHEV

37

55

-35.3%

-32.7%

106

100

6.0%

6.0%






Memo: Civic Hybrid

450

569

-24.0%

-20.9%

1,670

2,003

-16.6%

-16.6%






Memo: Fit EV

50

22

118.5%

127.3%

150

68

120.6%

120.6%

















Acura Division Total

14,122

13,899

-2.3%

1.6%

52,070

48,852

6.6%

6.6%





  ILX

1,659

1,894

-15.8%

-12.4%

5,800

7,508

-22.7%

-22.7%





  RLX / RL

353

407

-16.6%

-13.3%

1,531

791

93.6%

93.6%





  TL

1,694

2,959

-45.0%

-42.8%

6,546

9,752

-32.9%

-32.9%





  TSX

880

1,622

-47.8%

-45.7%

3,803

5,798

-34.4%

-34.4%


















  MDX

5,180

2,877

73.1%

80.0%

19,777

11,605

70.4%

70.4%





  RDX

4,344

4,088

2.2%

6.3%

14,565

13,247

9.9%

9.9%





  ZDX

12

52

-77.8%

-76.9%

48

151

-68.2%

-68.2%































***

Memo: ILX Hybrid

49

152

-69.0%

-67.8%

164

535

-69.3%

-69.3%






Memo: TSX Wagon

89

206

-58.5%

-56.8%

393

819

-52.0%

-52.0%

















Selling Days

26

25



101

101





  **** Hybrid

2,788

1,572

70.5%

77.4%

8,978

5,785

55.2%

55.2%






*    Honda and Acura vehicles are made of domestic & global sourced parts



**   Daily Selling Rate



***  Memo line items are included in the respective model total



**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid and RLX Hybrid


* Honda and Acura vehicles are made of domestic & global sourced parts

** Daily Selling Rate

*** Memo line items are included in the respective model total

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid and RLX Hybrid

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