Ford India Sells 13,297 Vehicles in April, Up 83 Percent
NEW DELHI, May 1, 2014; Ford India recorded an 83 percent increase in sales in April, selling 13,297 vehicles in combined domestic wholesales and exports, compared to 7,270 units sold in the corresponding period last year.
Domestic sales stood at 6,651 vehicles in April, up 66 percent from 4,003 vehicles; while the company exported 6,646 vehicles, against 3,267 units in the corresponding period last year.
â€œDespite ongoing business challenges faced by the Indian automotive industry, Ford India sales have held steady in April,â€??? said Vinay Piparsania, Executive Director of Marketing, Sales and Service at Ford India. â€œIn the run up to the formation of the next Government, we remain cautious and watchful in anticipation of progressive policy interventions to energize the Indian automotive sector.â€???
April also witnessed the introduction of the 2014 Ford Endeavour, the latest edition of the true-blue, all-terrain SUV featuring dynamic new styling and adrenaline-pumping features, which will start at Rs. 19,83,898*.
Highlighting Ford's commitment to satisfying customers through continuous improvement, the 2014 Ford Endeavour sports a bolder look, including refreshed interiors and a stylish new front grille, bumper and sleek headlamps. The new 2014 Ford Endeavour accentuates its premium appeal while retaining its proven off-roading capabilities.
"Ford Endeavour is a trusted nameplate and holds a special place in Ford India's product portfolio. It has remained a vehicle of choice for customers who desire a dependable, muscular, rugged yet comfortable and safe SUV," said Piparsania.
*Editor's note: Price is Ex Showroom Delhi.
About Ford in India
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company's models include the Figo, Fiesta, Classic, Endeavour, and the most recently launched EcoSport.
Ford's operations in the country also include Global Business Services with offices in Chennai, Coimbatore and Gurgaon that provides support to nearly every Ford location around the world in the areas of IT, Engineering, Finance and Accounting, Automotive Financing, Marketing Sales and Service, Analytics, and Purchasing. Fordâ€™s businesses in India employ 11,500 hard-working, dedicated men and women.