Mazda Reports Best April Sales Since 2008


mazda 3
2014 Mazda 3

IRVINE, CA--May 1, 2014: Mazda North American Operations (MNAO) today reported April U.S. sales of 22,434 vehicles, representing an increase of 12.8 percent versus last year. Year-to-date sales through April are up 2.4 percent versus last year, with 100,492 vehicles sold.

"April saw customers emerging from their long winter hibernation, and traffic and sales were where we expected to see them earlier in the year," said Ron Stettner, VP, Sales for MNAO. "Along with the improved weather, positive financial news as companies report earnings, a recovering housing market and the Dow in positive territory, have all conspired to give shoppers the confidence to return to the market. We're seeing it in retail traffic, and we're seeing it in sales results."

Key April sales notes:

Mazda3 sales represented the best April performance since 2010 with 8,586 vehicles sold and an increase of 21.5 percent, year-over-year (YOY). April sales of Mazda6 accounted for its best April since 2008 with 3,817 vehicles sold, which was good for an increase of 30.1 percent YOY. CX-5 sales totaled 6,835 vehicles in April, an increase of 9.2 percent. This is the best April sales ever for CX-5. SKYACTIV® TECHNOLOGY, proof that fuel economy and performance can live harmoniously in the same vehicle, totaled 85.8 percent of Mazda's April sales with 19,248 vehicles sold. SKYACTIV Technology is currently offered in the Mazda3, Mazda6 and CX-5. Mazda's Certified Pre-Owned (CPO) sales reported April sales of 3,317 vehicles, up 13.0 percent YOY. Year-to-date sales through April are up 17.0 percent with 13,533 vehicles sold.

Mazda Motor de Mexico (MMdM) reported best-ever April sales of 2,643 vehicles, up 8.0 percent versus April of last year. This is the 15th consecutive record month of sales.



Month-To-Date

Year-To-Date



















Apr


Apr


%


% MTD

Apr


Apr


%


% YTD



2014


2013


Change


DSR

2014


2013


Change


DSR

















Mazda2


752


564


33.3%


28.2%

4,560


4,060


12.3%


12.3%

Mazda3


8,586


7,067


21.5%


16.8%

32,642


36,200


(9.8)%


(9.8)%

Mazda5


664


762


(12.9)%


(16.2)%

5,652


7,428


(23.9)%


(23.9)%

Mazda6


3,817


2,933


30.1%


25.1%

16,664


13,884


20.0%


20.0%

MX-5 Miata


465


612


(24.0)%


(26.9)%

1,721


1,847


(6.8)%


(6.8)%

RX-8




-


N/A


N/A

1


1


0.0%


0.0%

CX-5


6,835


6,262


9.2%


5.0%

33,041


24,071


37.3%


37.3%

CX-7


-




N/A


N/A

-


-


N/A


N/A

CX-9


1,314


1,694


(22.4)%


(25.4)%

6,210


10,685


(41.9)%


(41.9)%

Tribute


1




N/A


N/A

1


-


N/A


N/A

















Total Vehicles
































CARS


14,284


11,938


19.7%


15.0%

61,240


63,420


(3.4)%


(3.4)%

TRUCKS


8,150


7,956


2.4%


(1.5)%

39,252


34,756


12.9%


12.9%

















TOTAL


22,434


19,894


12.8%


8.4%

100,492


98,176


2.4%


2.4%

































MEMO:
































IMPORT CAR


14,291


11,952


19.6%



84,572


49,536


70.7%



IMPORT TRUCK


8,149


7,956


2.4%



39,251


34,756


12.9%



IMPORT TOTAL


22,440


19,908


12.7%



123,823


84,292


46.9%



















DOMESTIC CAR


(7)


(14)


(50.0)%



6,266


33,839


(81.5)%



DOMESTIC TRUCK


1


-


N/A



1


-


N/A



DOMESTIC TOTALS


(6)


(14)


(57.1)%



6,267


33,839


(81.5)%



Selling Days


26


25





101


101





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