offers innovative solution for traffic tickets

speeding ticket

ATLANTA--May 1, 2014: A Georgia woman's traffic ticket has revolutionized how drivers pay traffic fines and other driving-related expenses. For the price of one cup of coffee per month, members protect their family budget from unexpected driving-related expenses such as traffic tickets. This unique approach to keeping money in motorists' pockets starts accepting members this week.

"Since most people are careful drivers, traffic fines are unexpected expenses," says CEO Tristan Steele. "When a friend's household finances were disrupted by a traffic ticket, my friends and I decided there should be a simple and affordable solution to the everyday problem of traffic tickets. Over 100,000 traffic tickets are given every day, adding up to huge costs for drivers and a lot of work for our government."

Steele's desire to help other families with the stress of unplanned out-of-pocket expenses led him to contact the Valdosta State University Small Business Development Center. The Center conducted market research that confirmed drivers wanted a service to reduce the costs of driving and increase awareness about safety. Steele then sought the expertise of one of Atlanta's best web design firms, The Creative Momentum to create a virtual club with members-only educational resources and discounts. recently opened its virtual doors to members. Drivers choose from three membership levels providing benefits that include reimbursement for traffic fines, driver safety courses, and roadside assistance, as well as access to partner discounts.

In addition to advocating for safe driving, the innovative model offers a benefit to the government. "We help local governments because our members' fines are paid within a couple weeks," says Steele. "The government doesn't have to deal with delayed payments, reminder notices, bounced checks or bench warrants—our members notify us of the ticket within seven days and we pay the eligible fines—it's that straightforward."

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