Ram serves as Official Truck of Churchill Downs and the Kentucky Derby


ram truck
2014 Ram 1500

MORE INFO

AUBURN HILLS, MI--May 1, 2014: The 140th running of the Kentucky Derby marks Ram Truck brand's fifth year as exclusive automotive partner Ram serves as Official Truck of Churchill Downs and the Kentucky Derby Fans attending weekend races will be immersed in the Ram Truck brand experience, including truck displays, video board integration, signage and posters, and Ram-branded giveaways Television, print and digital advertising campaigns complement on-site branding

Ram Truck brand's sponsorship of Churchill Downs and the Kentucky Derby will "Dominate the Field" this year as the 2014 Ram 1500 EcoDiesel, Motor Trend's "Truck of the Year" and first-ever back-to-back champion, serves as the Official Truck for the historic track and America's greatest horse race for the fifth consecutive year.

Fans entering Churchill Downs on May 3 for the 140th running of the Kentucky Derby will be fully immersed in the Ram Truck brand experience via vehicle displays, work trucks in and around the track, gate crew staff uniforms, posters as well as backside and trackside signage throughout the grounds.

"It's with great pride that the Ram Truck brand will once again serve those whose passion and determination make the Kentucky Derby one of America's most beloved traditions," said Reid Bigland, President and CEO – Ram Truck Brand, Chrysler Group LLC. "Our 2014 Ram 1500 EcoDiesel is designed with those hardworking men and women in mind, delivering an outstanding combination of best-in-class fuel efficiency of 28 mpg, unsurpassed torque, and up to 9,200 pounds of towing capability to help get the job done."

Derby goers will have the opportunity to pose alongside a 2014 Ram 1500 EcoDiesel at two different photo opportunity areas and have their photo emailed directly to them. Ram-branded flip flops will also be distributed at these areas, allowing fans to get some much-needed foot relief after a day at the derby.

Strategically placed posters and signs throughout the Churchill Downs stable area feature specially crafted "Dominate the Field" messages reminding race fans of the dedication, unrelenting tenacity, stamina and years of hard work it takes to earn the glory of making it to the Kentucky Derby. The signage spells out the Ram Truck brand tagline, "Guts. Glory. Ram." Ram will also run videos and social media messaging on Churchill Down's new "Big Board" -- the largest video board leveraging advanced 4K ultra-high definition technology.

To complement on-site branding, Ram is launching television, print and digital advertising campaigns to promote its sponsorship and Official Truck status of Churchill Downs and the Kentucky Derby.

The brand will run two spots and a number of branded integrations on NBC as part of the network's May 3 Kentucky Derby coverage. In addition, digital media ads appear on NBCSports.com, and the Churchill Downs and Kentucky Derby sites.

A Ram Truck brand representative will present the winning trophy to the owner and jockey of the American Turf on Kentucky Derby Day.

-->

Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | New Car and Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/