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Subaru Reports Best April ever for Forester, Outback, XV Crosstrek, BRZ


subaru forester
2014 Subaru Forester

All-time WRX/STI record Fourth month that Subaru brand sales exceed 40,000 sales Forester now marks nine consecutive months of more than 10,000 sales

Cherry Hill, NJ--May 1, 2014: Subaru of America, Inc. today reported 40,083 vehicle sales for April 2014, a 22 percent increase over April 2013 sales of 32,943 and the best-ever April sales month in company history. Year-to-date sales for Subaru total 152,471 - a 22 percent increase over the same period in 2013. The company has now seen 29 consecutive months of year-over-year growth and is already on its way to its sixth successive annual sales record.

Year-to-date, the Forester model increased sales 54 percent over the same period in 2013. Sales of the small crossover, XV Crosstrek were also notably strong with 15,143 vehicles reported sold year-to-date.

“Demand for the Forester has been incredibly strong,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “We are looking forward to the all-new Legacy and Outback models arriving into our retailers this summer to even further boost consumer interest in Subaru models.”

“We continue to attract more and more first time owners to the brand,” said H. William Cyphers, senior vice president of sales, Subaru of America, Inc. “Demand for Subaru product has never been higher, and I thank our retailers for efficiently managing their vehicle inventories. We are on track for another record year!”

Carline
Apr-14
Apr-13
% Chg
Apr-14
Apr-13
% Chg
 
MTD
MTD
MTD
YTD
YTD
YTD
Forester
11,547
9,366
23.3%
46,937
30,510
53.8%
Outback
10,663
8,730
22.1%
39,589
36,831
7.5%
XV Crosstrek**
5,678
4,433
28.1%
22,553
15,143
48.9%
Impreza
5,444
4,692
16.0%
20,163
19,124
5.4%
Legacy
3,126
3,286
-4.9%
11,670
14,615
-20.2%
WRX/STI
2,698
1,508
78.9%
8,213
6,027
36.3%
BRZ
820
812
1.0%
2,886
2,600
11.0%
TOTAL*
40,083
32,943
21.7%
152,471
125,470
21.5%
* Includes 9 Tribeca sales in April 2014 and 107 YTD. ** includes Hybrid sales of 711.