Third Party Lead Generators - Prepare To Meet Your Doom


SEE ALSO: Paradigm Shift Ahead - SERP DIRECT and DealerDirectiQ empower "dealer to shopper" communications without interlopers.

Washington DC April 28, 2014; The AIADA online newsletter reported that publicly traded dealership groups are moving to improve their own online lead development and reduce reliance on third-party lead providers.

Lithia Motors Inc. CEO Bryan DeBoer would like to eliminate third-party lead providers entirely. Penske Automotive Group Inc. Chairman Roger Penske said retailers may have relied on too many providers and probably should trim their rosters. Sonic Automotive Inc. executives said they already limit the number of lead providers the company uses and are trying to create more traffic on their own.

Their remarks follow AutoNation Inc. CEO Mike Jackson's earlier comments that the nation's largest dealership group would pull away from third-party vendors such as TrueCar,, and

In effect, the public retailers are sending third-party providers this message: We are closely vetting your performance, and you must deliver every month for every store you represent.

"More power to AutoNation for getting to that state where they can take out those costs and deliver a car to a consumer without that third-party cost," Lithia's DeBoer told Automotive News. "Our ultimate goal is to move away from vendors as well."

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: