Car Sales for April 2014: Forecasts Highest April SAAR Since 2006


buying a car

CHICAGO--April 25, 2014: Cars.com forecasts total April sales will hit 1,414,120, up 10 percent year-over-year and down 7.8 percent from March. An adjusted SAAR of 16.29 million new-car sales is expected for April, which is an increase of 7.2 percent from this time last year, and decrease of 0.7 percent month-over-month. This would mark the highest April SAAR since 2006.

"The turbo switch finally flipped in April with new-vehicle sales expected to post a healthy 10 percent increase over 2013 after a virtually flat first quarter," said Jesse Toprak, chief analyst of automotive digital marketing company Cars.com. "Car shoppers thawed out after one of the worst winters in history, and showroom traffic was strong once again. Demand for new cars was fueled by low interest rates, very attractive lease specials, and perhaps the best selection of models consumers have ever seen – across all brands."

Retail sales are projected to make up 81.5 percent of total automotive sales this month, up 3.2 percent from April 2013. Honda is expected to finish with the highest month of sales since December 2013, up 3.1 percent from March. Despite recall woes, GM's U.S. market share is projected to increase slightly from March to April.

Automotive sales forecasts for April 2014 for the 'Big Eight' manufacturers:

Unit Sales

Manufacturer

April 2014 Sales Forecast

YoY

MoM

Chrysler Group

178,642

13.7%

-8.4%

Ford

215,407

2.5%

-10.5%

GM

243,674

2.5%

-4.8%

Honda

137,405

4.9%

3.1%

Hyundai/Kia

112,021

1.0%

-8.0%

Nissan

101,426

15.5%

-32.0%

Toyota

196,886

11.8%

-8.6%

Volkswagen

50,428

-1.3%

-8.5%

Industry Total

1,414,120

10.0%

-7.8%

 

Market Share

Manufacturer

April 2014 Sales Forecast

Mar-14

Apr-13

Chrysler Group

12.6%

12.7%

12.2%

Ford

15.2%

15.7%

16.3%

GM

17.2%

16.7%

18.5%

Honda

9.7%

8.7%

10.2%

Hyundai/Kia

7.9%

7.9%

8.6%

Nissan

7.2%

9.7%

6.8%

Toyota

13.9%

14.0%

13.7%

Volkswagen

3.6%

3.6%

4.0%

-->

Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | Car Reviews Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/