2014 New York Auto Show
Media Preview - Day 1

New York Auto Show

By Larry Nutson
Senior Editor, New York Bureau
The Auto Channel

For Day 1 of media previews the weather was sunny but not too spring-like with the previous evening’s rain having turned to about an inch of snow. Large planters of yellow daffodils lining the streets contrasted with the white snow frozen to cars arriving from outlying areas of New York City. At the opening press breakfast the Nielson Global Automotive Advertising Awards recognized the best TV ads in Sales Event, Luxury Brand, Hispanic, and the Automotive Ad of the Year.

Keynote speaker Mark Fields, Ford’s COO, spoke about Mustang’s 50th Anniversary and the Power of Innovation within the auto industry. That evening we were hosted by Ford on the 58th floor of the Empire State Building and invited to take in the view along with the new 2015 Mustang convertible displayed on the 86th floor observation deck, exactly as it was done with the first Mustang.

Ford on the 58th floor of the
Empire State Building (select to view enlarged photo)

Along with the spring-y weather the overall industry mood is quite upbeat. Noteworthy is that this New York Auto Show preview drew the largest gathering ever of global automotive CEOs and Presidents.

Before getting to the new vehicle intros of the first day, most significant for me was the appearance of the all-new 2015 Alfa Romeo 4C marking the return of Alfa to the U.S. Market. This mid-engine design, carbon fiber monocoque construction, turbocharged engine coupe will appear this summer.

2015 Alfa Romeo
4C (select to view enlarged photo)

Toyota was first out of the shoot in the morning with the introduction of the new 2015 Toyota Camry.

2015 Toyota Camry (select to view enlarged photo)

Ford followed with its limited edition 50th anniversary Mustang, of which only 1,964 units will be built.

50th anniversary
Mustang (select to view enlarged photo)

Hyundai revealed the all-new 2015 Sonata sedan and is taking square aim at the midsize segment market.

2015 Hyundai Sonata  (select to view enlarged photo)

We saw actor Jon Hamm introduce the 2015 Mercedes-Benz S63 AMG coupe.

2015 Mercedes-Benz
S63 AMG coupe(select to view enlarged photo)

The BMW M4 convertible made its debut opening up the world for many to top down high performance fun.

2015 BMW M4 convertible  (select to view enlarged photo)

The 2016 Audi A3 Sportback showing represents a bit of mind changing after the new A3 sedan was introduced in response to many customers who wanted the 4-door hatchback, or small wagon to some.

2016 Audi A3 Sportback  (select to view enlarged photo)

Acura showed the next generation 2015 TLX sedan which will continue to offer Precision All-Wheel Steer (P-AWS) technology

2015 Acura TLX (select to view enlarged photo)

Land Rover’s Discovery Concept turned heads with its center-opening 4-doors or, coach doors as some call it.

Land Rover Discovery Concept  (select to view enlarged photo)

The 2015 Kia Sedona is all-new and crosses the line between a minivan and a crossover but will surely be popular in the car-pooling set.

2015 Kia Sedona (select to view enlarged photo)

Wrapping up the day was Mazda’s celebration of 25 years of the 2015 Miata MX-5 and the introduction of the limited edition 25th anniversary model, of which only 100 will land on U.S. shore.

2015 Miata MX-5 (select to view enlarged photo)

General themes in the show continue what we saw a year ago, namely more luxury, comfort and safety features, as well as increased reduction in vehicle weight through lightweight materials. The ongoing effort for autonomous or semi-autonomous vehicles is still very much a focus of the industry.

Larry Nutson

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