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Choose Your Adventure: Jeep and Mopar Offer More Than 100 Products to Customize the All-New 2014 Jeep Cherokee


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AUBURN HILLS, MI--April 10, 2014: Customers can pull from a menu of more than 100 Mopar products to augment the 2014 Jeep Cherokee's go-anywhere capabilities and superior on-road performance Mopar products such as door-sill guards, Mopar Electronic Vehicle Tracking System (EVTS), rock rails and more are available for the all-new 2014 Jeep Cherokee Mopar also offers optional accessories to mount securely to the Jeep Cargo Management System rack, providing space-saving storage solutions for the adventurous Jeep Cherokee owner

The Jeep® and Mopar brands are offering a catalog of more than 100 parts and accessories to assist owners in bringing to life their own unique vision of the all-new 2014 Jeep Cherokee.

Customers can choose from Mopar products, including chrome mirrors, Mopar Web, Mopar Electronic Vehicle Tracking System (EVTS) and even a pet carrier to augment the 2014 Jeep Cherokee, already engineered to be the most capable mid-size sport-utility vehicle (SUV). Geared to go where others fear to tread, the renowned off-road capability of the 2014 Jeep Cherokee can do even more with options such as rock rails from the Jeep Performance Parts portfolio, which offers hard-core parts to boost off-road performance.

"Whether navigating the trails or hitting the streets, Mopar offers customers more than 100 choices in upgrading the all-new 2014 Jeep Cherokee," said Pietro Gorlier, President and CEO of Mopar — Chrysler Group's service, parts and customer-care brand. "Mopar is committed to supporting owners of all Chrysler Group vehicles with quality-tested, authentic parts and accessories that deliver a vast number of customization options to suit any style."

Mopar also is providing available accessories to help owners make the most of the Jeep Cargo Management System (JCMS), currently offered only on the Jeep Cherokee. The universal module rack is mounted on the driver's side of the rear cargo area and includes hooks and items such as a removable first-aid kit for space-saving storage solutions. Jeep Cherokee owners can choose from optional Mopar accessories to customize the JCMS, including a Trailhawk Off-Road Accessory Kit, Roadside Safety Kit, storage tote, collapsible cooler and more.

Following are select Mopar parts and accessories available for the 2014 Jeep Cherokee:

Rock rails Multiple lifestyle racks and carriers Mopar Web Mopar EVTS Chrome mirror Pet carrier Hood decal, matte black Premium carpet mat Door-sill guard Splash guards, front Splash guards, rear JCMS Trailhawk bag JCMS Roadside Assistance Bag JCMS Cooler JCMS Storage Locker JCMS Cargo Mat Bag