SKODA Announces the Ice Cube Yeti Winner
April 10, 2014: ŠKODAannounces the ice cube Yeti competition winner following February’s campaign Winner to receive the ŠKODA Yeti Outdoor from the ice cube
Milton Keynes, 10 April 2014 – ŠKODA rewarded lucky competition winner, Elaine Mendes, with a ŠKODA Yeti Outdoor, as a result of its exciting campaign to launch the new Yeti range.
In February, research commissioned by ŠKODAto launch its new ŠKODA Yeti and Yeti Outdoor models, revealed 80% of Brits crave more excitement in their lives. Designed to embody adventure and to break free from the daily grind,ŠKODA encased a Yeti Outdoor in tonnes of ice and put it on display in Covent Garden. Members of the public were invited to guess the combined weight of the car and the ice cube, to be in with a chance to win the Yeti Outdoor.
The ŠKODA Yeti Outdoor weighed in at 1,465 kilogrammes and the ice cube totalled 9,720 kilogrammes, giving the car and the ice cube a combined weight of a whopping11,185 kilogrammes. Lucky winner, and now proud owner of a new ŠKODA Yeti Outdoor, Elaine Mendes,from Harrow, successfully guessed the correct answer.
Visting her local dealership,Willis Motor Company in South Ruislip, Middlesex, to claim her prize, Elaine commented:
"I saw the Yeti Outdoor in the ice cube at Covent Garden and it looked amazing! I’m so excited to have won – and never dreamed I would even come close to the answer, let alone guessing it exactly. I didn't calculate the answer very scientifically; I just estimated the size and number of blocks and added a bit for good luck! My two little boys are ecstatic about having a new car and there's plenty of room to put their bikes in the back and explore new areas. It's great having a shiny new car - we’re definitely looking forward to taking it on adventures and getting it a bit muddy!”
Sarah Chapman, Communications Manager for ŠKODA UK, said: "The new Yeti and Yeti Outdoor are designed to cater to busy lifestyles and the need to balance day-to-day practicality with the desire for more excitement. While the ŠKODA Yetiis perfect for city living, the Yeti Outdoor is built for adventure. We wish Elaine all the best with her new Yeti Outdoor and hope it brings her many an adventure."
Since the original launch in 2009, 300,000 Yetis have found homes globally and more than 29,000 of those were for UK customers. In 2013, ŠKODAUK had its most successful year with Yeti and registered more than 11,000 cars. Yeti was named Yeti because ŠKODA wanted a name that represented something that was at home in the mountains and could cope with any terrain. The highest point a Yeti has driven is Pikes Peak, Colorado, USA. A group of Yetis were driven through Namibia Desert, Africa.