Cadillac, Buick Lead J.D. Power Customer Service Index Study
DETROIT--April 10, 2014: When it comes to dealer service satisfaction, GM’s Chevrolet, Buick, GMC and Cadillac brands rank in the top five of all automotive brands in the U.S.
Cadillac earns the highest rank among 12 award-eligible luxury brands and Buick ranks highest among 19 mass-market brands in the J.D. Power 2014 U.S. Customer Service Index (CSI). GMC ranks third and Chevrolet ranks fifth in mass-market brand category.
The study measures service satisfaction among owners and lessees of one- to five-year-old vehicles in the United States. The CSI focuses on five service areas, with service quality weighted the most, followed by service initiation, service advisor, service facility and vehicle pick-up.
“What makes this survey so valuable is that it is an objective measure of service satisfaction,” said David Mingle, executive director, Customer Experience. “The results of this benchmark study confirm our commitment to provide our customers with the best overall experience in the entire industry.”