Audi Has Record Quarter in the UK and Worldwide
April 7, 2014: Global sales increased in March by 15.4% to around 170,450 cars UK sales up 13.3% to record 28,841* cars Sales chief Luca de Meo: “Growth in Europe stronger than the market” Cabriolet extends successful new A3 family
In March, Audi delivered more cars to customers than ever before in a single month, both in the UK and globally: a total of 28,841* cars found homes here, and around 170,450 deliveries were completed worldwide, increases of 13.3 percent and 15.4 percent year-on-year. This result made March the 51stconsecutive month with global sales growth for the Vorsprung durch Technik brand. In addition to the UK, China (+36.6%) and Germany (+10.2%) also achieved particularly high growth last month. Cumulatively, Audi sales increased by 11.7 percent in the first quarter to around 412,850 units, marking the first time that the company has exceeded the 400,000 vehicle mark in the first three months of any year.
“In March we achieved a double best figure, completing the most successful first quarter in our company history with the strongest sales month ever,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “With new models like the A3 Saloon the internationalisation of our business is gaining momentum. In the first quarter we achieved substantial growth in all regions around the world and grew more strongly than the market in Europe.”
In March, the Audi convertible range played an important role in the successful start to the spring season: The A5 Cabriolet (+8.3%) and the TT Roadster (+22.6%) achieved a significant global increase year-on-year. In addition, the new A3 Cabriolet arrived at Audi Centres in the first markets. The first examples of the A3 Sportback g-tron also arrived in March, paving the way for CO2-neutral mobility with Audi e-gas. For the entire A3 family, sales figures climbed by 52.5 percent to around 28,750 cars last month. The Q7 (+39%) and the A8 (+49%) achieved the strongest growth among the brand’s full-size models.
In Europe, Audi concluded March with an increase of 7.2 percent across all models to around 88,750 cars sold. In addition to renewed high growth in Germany (+10.2% to 27,226 cars), the two largest European export markets in particular provided a further boost: 28,841 units were delivered in the United Kingdom.
|Sales for AUDI AG||In March||Cumulative|
|China (incl. Hong Kong)||47,636||34,864||+36.6%||124,520||102,810||+21.1%|