Stong March 2014 Showing for FIAT UK
April 7, 2014: Best-ever month in UK for Fiat 500 Jeep sales up 41.3 per cent – Grand Cherokee rises 63.8 per cent Alfa Romeo sales rise 17.6 per cent Abarth sales up 14.7 per cent Best-ever month in UK for Fiat Professional
Fiat Group Automobiles UK has had a strong start to the 2014 sales period with broad increases in volume and market share across its passenger car brands, compared with the same period in 2013. March 2014 was so strong, in fact, that it became the Group’s best sales month for 10 years.
FGA UK passenger car registrations for March were 15,038, the highest number of registrations since March 2004 and up 24.5 per cent on the same month last year. This resulted in a market share increase of 0.2 per cent to 3.2 per cent overall. March 2014 is the 21st consecutive month that FGA UK has posted a year-over-year sales gain.
As the industry celebrated an average 17.7 per cent rise year-on-year, Fiat, Alfa Romeo, Jeep and Abarth all showed exceptional gains in March 2014 against the same month in 2013, with Jeep recording a 41.3 per cent increase, Fiat a 27.2 per cent rise; an increase of 17.6 per cent for Alfa Romeo and a jump of 14.7 per cent for Abarth.
For Jeep, sales of the new Grand Cherokee surged 63.8 per cent compared with last year while the Compass and Wrangler recorded sales increases of 29.2 per cent and 10.8 per cent respectively. And there could be more: new Jeep Cherokee, which is being launched to the press in Turin this week, is scheduled to arrive in dealerships in early June.
For Fiat, the increase in sales to 12,749 (2.7 per cent market share) was driven by the 500 model’s 25.9 per cent leap in sales over the same period last year, making March 2014 the best-ever month for the small hatchback. The Fiat 500L also rose a huge 170 per cent, boosted by the addition of the rugged Trekking and practical MPW versions.
For Alfa Romeo, the arrival of the revised Alfa MiTo range, complete with new engines and technologies, as well as refreshed interiors, helped boost March 2014 sales by 17.6 per cent overall to 1,134 units and a market share of 0.24 per cent. The arrival of the 2014 Alfa Giulietta, which benefits from a more streamlined range; revised styling; new interiors; more powerful and efficient engines and higher standards specification, will further boost Alfa Romeo’s sales growth for the remainder of 2014.
The first registrations of the Alfa Romeo 4C supercar and the introduction of the high-performance Quadrifoglio Verde versions of the Alfa MiTo and Giulietta later in the year will also help the brand’s performance for the remainder of 2014.
Abarth continues to grow in the UK with March 2014 sales up 14.7 per cent compared with the same month in 2013. Later in 2014 the Abarth range will benefit from the upgrades seen in the Fiat 500 range, including the segment-first TFT dials, as well as the addition of the driver-focused Abarth 500 Biposto to the range.
Meanwhile, Fiat Professional’s light commercial vehicle registrations were 2674, including Campers and Combis, 50.3 per cent up on the same period last year. Its market share for the month increased to 5.3 per cent. Fiat Professional has never sold more than 2000 units in a calendar month – meaning March 2014 was its best-ever in the UK.