Pioneers Of The Internet: The Auto Channel

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By aggressively seeking out the latest computer technologies, and inventing our own solutions when no others existed, The Auto Channel blazed paths and set the tone for the entire world. TACH's Internet history making accomplishments include:

    • The first rotating ad banners. Pennzoil’s sponsorship of The Auto Channel website and the breakthrough Netscape browser required new dynamic ways for advertisers to promote their products - January 1996.

    • The first use of real-time streaming video clips by any website - new vehicle video reviews and Camel Trophy video news release - February 1996

    • The first live audio coverage of a major motor sports event - the Indianapolis 500, May 1996.

    • The first live automotive radio talk show carried on the Internet - AUTO TALK from the Talk Radio Network, June 8, 1996.

    • The first live audio coverage from a European motor sports event - the LeMans 24-Hour Endurance Race, June 10-11, 1996.

    • The first live audio broadcast of an automotive journalist event - the Motor Press Guild's Automotive Design Forum, June 23, 1996.



    • The first live audio coverage of a NASCAR Winston Cup event - the Brickyard 400, July 31 - Aug. 3, 1996.

    • The first live audio broadcast of a motorcycle race - the McGraw Insurance AMA California Superbike Challenge, August 23 - 25, 1996.

    • The first live video & audio introduction of a new vehicle - the Jaguar XK8 from the Petersen Museum in Los Angeles, October 3, 1996.

    • The first live video & audio broadcast of a motor sports event - the NASCAR Kragen 151 Craftsman Truck Series Race, October 5, 1996.

    • The first live video & audio broadcast of an auto industry tradeshow - Automotive Aftermarket Industry Week in Las Vegas, November 5 - 8, 1996.



    • The first complete live audio broadcast of a driver-to-pit crew radio transmission - Jeff Gordon's Winston Cup team during the NASCAR Napa 500, November 10, 1996.

    • The first live video & audio coverage of all the month long festivities surrounding the Indianapolis 500 - Over 150 hours of live interviews, press conferences, and the rain delayed main event, May 3 - 27, 1997.

    • The first live video & audio broadcast of an auto auction - The Summer '97 Newport Beach Classic Car Show & Auction, July 12 - 13, 1997.

And now, in 2014, The Auto Channel presents SERP MEDIA DIRECT, a game-changing marketing solution that enhances a brand’s image and explodes viewer interaction with the desired content and promotional message. CLICK HERE to learn more about SERP MEDIA DIRECT.

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