Hyundai Reveals the inner thoughts of today's car buyer – Part Two


hyundai i10
2014 Hyundai i10

Hyundai launches two new films to showcase key models through online engagement – films can be viewed here: Hyundai i10 - Hyundai i10 Film Hyundai ix35 - Hyundai ix35 Film New Generation i10 and New ix35 subjects of humorous sketches that expose the sometimes ‘scary’ inner thoughts of today’s car buyer Starring Neil Stuke, star of BBC acclaimed legal drama, Silk, actor Elliot Speller-Gillott and actress Kimberley Nixon. Films devised and produced by award-winning London-based content agency Red Bee

High Wycombe, April 3, 2014 – Hyundai Motor UK today launches two new films - the next instalments in a series of engaging content produced for Hyundai by Red Bee. The films are designed to explain key attributes of Hyundai’s latest product range in a fun and entertaining way – an innovative take on a traditional brochure format.

In each film, the audience gets to hear what a potential buyer is really thinking as a member of dealership staff talks them through one of Hyundai’s models.

Bafta-nominated actor and star of the BBC’s highly-acclaimed legal drama ‘Silk’, Neil Stuke is seen in the first film alongside co-star Elliot Speller-Gillott. They play a father and son duo interested in purchasing a new ix35. Welsh actress, Kimberley Nixon –known as Josie Jones in Channel 4’s ‘Fresh Meat’ –stars alongside Hyundai’s award-winning New Generation i10 in the second film.

Neil Stuke commented on the project: ‘It’s great to see a car company looking at innovative ways of engaging its potential punters through the means of entertainment. I’d seen the first of these films with Darren Boyd and Anna Crilly and thought they were great – really funny. I am very pleased to have been involved in this project.”

Writer and director, Ollie Parsons explained: “We treated it like a sitcom not an ad, writing and producing it as you would any other TV comedy. This isn’t only about making the audience laugh; it is also about quickly engaging them with the story and establishing the characters.”

Andrew Cullis, Marketing Director of Hyundai UK, commented, “We aim to offer consumers something a bit different from the norm with these videos. We wanted them to be educational and informative, but above all else, entertaining. Creating content that consumers can engage with during their purchase journey will helps us to stand out from the crowd - hopefully ensuring that we end up on their list of car brands to consider.”

This campaign is part of Hyundai’s comprehensive digital strategy that addresses the demands of today’s connected customers. This includes the redevelopment of the Hyundai consumer and dealer websites - ensuring an intuitive, simple and engaging user experience for people looking to purchase a car. In addition, Hyundai has partnered with online site ‘Reevoo’, to feature user-generated ratings and reviews for all of its passenger car line-up on hyundai.co.uk.

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