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Kia Announces March Sales


kia optima
2014 Kia Optima

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IRVINE, CA--April 1, 2014: Kia Motors America (KMA) today reported March sales of 54,777 vehicles, a 11.5-percent increase over the same period in 2013 and led by record monthly sales of the U.S.-built* Optima midsize sedan the and Soul, with 16,310 and 13,992 units sold, respectively. Included in the second-best March total in company history are the first retail deliveries of the all-new K900 luxury sedan, which began arriving in select showrooms in limited supply last month.

"2014 marks Kia's 20th anniversary in the U.S. and our performance in March helped first quarter sales rise 4.8-percent over last year, thanks to strong consumer traffic and the ongoing popularity of the Optima and Soul," said Michael Sprague, executive vice president of sales and marketing, KMA. "With K900s now arriving in dealerships, Kia's product portfolio is more refined than ever and offers world-class design, advanced technology and outstanding quality in every segment we compete in, from subcompact to luxury."


MONTH OF MARCH

YEAR-TO-DATE

Model

2014

2013

2014

2013

Rio

3,571

4,009

9,566

9,818

Forte

7,048

5,931

17,285

15,342

Optima

16,310

14,366

37,515

38,813

Cadenza

868

--

2,495

--

K900

105

--

105

--

Sportage

3,571

2,680

8,827

7,436

Sorento

8,671

10,005

23,006

25,955

Sedona

641

54

1,539

555

Soul

13,992

12,080

32,668

29,013

Total

54,777

49,125

133,006

126,932