Mazda today reported March U.S. sales of 34,903 vehicles, representing an increase of 9.0 percent versus last year


mazda 6
2014 Mazda6

IRVINE, CA--April 1, 2014: Mazda North American Operations (MNAO) today reported March U.S. sales of 34,903 vehicles, representing an increase of 9.0 percent versus last year. Year-to-date sales through March are down 0.3 percent versus last year, with 78,282 vehicles sold.

"As March's weather signaled a warming trend from the frigid temperatures seen in January and February, the month saw customers return to a shopping mood. And in March, Mazda's sales continued to grow, not only in quantity, but in quality as well," said Ron Stettner, Vice President, Sales, MNAO. "We have taken a long-term view to the strength of our business and the future value of our vehicles, in order to bolster residual values through strong transaction prices and managed incentives. When a Mazda buyer chooses a Mazda, they are making a stronger long-term investment."

The 2014 Mazda3 is performing very well: March 2014 saw a retail sales growth of 15.8 percent over March of 2013. Year-to-date Mazda3 retail sales are up 12.7 percent, with the four-door sedan up 10.8 percent and the five-door hatchback up 32.5 percent – all in a C-segment which has been documented as being down so far this year.

And it's obviously a sound business decision: The 2014 Mazda3 was named by ALG to have the highest residual value in its segment, and the entire Mazda brand was named by KBB.com as the most affordable non-luxury brand to own over a five-year period.

Key March sales notes:

Just over two years into CX-5's selling cycle, it has its best selling month ever with 11,855 units, an increase of 66.6 percent YOY. Best March for MX-5 since 2009 with 751 units sold, an increase of 31.1 percent, YOY.

Mazda Motor de Mexico (MMdM) reported March sales of 2,794 vehicles, up 14.0 percent versus March of last year.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

  • Just over two years into CX-5's selling cycle, it has its best selling month ever with 11,855 units, an increase of 66.6 percent YOY.
  • Best March for MX-5 since 2009 with 751 units sold, an increase of 31.1 percent, YOY.
  • Mazda Motor de Mexico (MMdM) reported March sales of 2,794 vehicles, up 14.0 percent versus March of last year. 

    Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. 

     



    Month-To-Date

    Year-To-Date



















    Mar 


    Mar 


    %


    % MTD

    Mar  


    Mar 


    %


    % YTD



    2014


    2013


    Change


    DSR

    2014


    2013


    Change


    DSR

















    Mazda2


    2,202


    925


    138.1%


    147.2%

    3,808


    3,496


    8.9%


    11.1%

    Mazda3


    10,536


    10,505


    0.3%


    4.2%

    24,056


    29,133


    (17.4)%


    (15.8)%

    Mazda5


    2,016


    2,526


    (20.2)%


    (17.1)%

    4,988


    6,666


    (25.2)%


    (23.7)%

    Mazda6


    5,730


    6,102


    (6.1)%


    (2.5)%

    12,847


    10,951


    17.3%


    19.6%

    MX-5 Miata


    751


    573


    31.1%


    36.1%

    1,256


    1,235


    1.7%


    3.7%

    RX-8




    -


    N/A


    N/A

    1


    1


    0.0%


    2.0%

    CX-5


    11,855


    7,116


    66.6%


    73.0%

    26,206


    17,809


    47.2%


    50.0%

    CX-7


    -




    N/A


    N/A

    -


    -


    N/A


    N/A

    CX-9


    1,813


    4,281


    (57.7)%


    (56.0)%

    4,896


    8,991


    (45.5)%


    (44.5)%

    Tribute


    -




    N/A


    N/A

    -


    -


    N/A


    N/A

















    Total Vehicles
































    CARS


    21,235


    20,631


    2.9%


    6.9%

    46,956


    51,482


    (8.8)%


    (7.0)%

    TRUCKS


    13,668


    11,397


    19.9%


    24.5%

    31,102


    26,800


    16.1%


    18.3%

















    TOTAL


    34,903


    32,028


    9.0%


    13.2%

    78,058


    78,282


    (0.3)%


    1.7%

































    MEMO:
































    IMPORT CAR


    21,229


    17,231


    23.2%



    76,005


    40,531


    87.5%



    IMPORT TRUCK


    13,668


    11,397


    19.9%



    31,102


    26,800


    16.1%



    IMPORT TOTAL


    34,897


    28,628


    21.9%



    107,107


    67,331


    59.1%



















    DOMESTIC CAR


    6


    3,400


    (99.8)%



    6,279


    37,253


    (83.1)%



    DOMESTIC TRUCK


    -


    -


    N/A



    -


    -


    N/A



    DOMESTIC TOTALS


    6


    3,400


    (99.8)%



    6,279


    37,253


    (83.1)%



    Selling Days


    26


    27





    51


    52





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