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Citroen will produce a special Arsenal edition of the forthcoming C4 Cactus


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The C4 Cactus integrated dashboard

April 1, 2014: Making its debut ahead of the 2014/15 season, Citroën will produce a special Arsenal edition of the forthcoming C4 Cactus.

Limited to just 11 models and kitted out in the red, blue and gold shades of the Gunners’ iconic crest, the C4 Cactus Arsenal showcases new technology to help the Club’s most dedicated supporters follow their beloved team in comfort and style.

The integrated dashboard console will feature Citroën’s new Geo Organised Away-day Location, Information & Entertainment interface, or G.O.A.L.I.E. The touchscreen system is preloaded with all of Arsenal’s away fixtures, including directions to the matches, a database of pie and mash vendors and a music playlist of rousing football anthems to sing along to.

Head of Citroën UK’s Special Projects division, Joseph King commented; ‘We think Mr Wenger and the team will be delighted with this new special edition. As Official Automotive Partner to Arsenal, Citroën is always looking for new ways of celebrating our relationship. With the new fan-focused in-car technology, we think this model is pitch-perfect for the dedicated Arsenal supporter.’

Avina Jolie from Citroën France added, ‘On espère que tout le monde a reconnu que c’est une petite blague de notre part. Sinon, et si vous parlez français ou si vous utilisez un service de traduction, il faut dire que cette histoire n’est pas vrai. On ne produira pas cette voiture.’

The C4 Cactus Arsenal will be available to order from all Citroën showrooms later this year.*

*Except Citroën Tottenham.

This light-hearted story was created to demonstrate the potential for personalisation of the New C4 Cactus. Happy April 1st!