Silverado, Equinox tower above ballpark where 3 million fans visit annually


chevy trucks

DETROIT--March 28, 2014: It is a rite of spring even if the weather is only beginning to cooperate.

A Blue Topaz Chevrolet Silverado full-size pickup and a Crystal Red Metallic Equinox small SUV settled into their parking spaces atop the Chevrolet Fountain behind centerfield in Comerica Park on Thursday. Reaching their perches involved gingerly lifting each vehicle into place by crane – a three-hour process.

“Chevrolet is the Official Vehicle of Major League Baseball and what better symbol can there be than having our vehicles in such a prominent place in our hometown stadium?” asked Paul Edwards, vice president, Chevrolet marketing.

Chevrolet has sponsored the fountain, which features an array of water displays and the sound of a tiger growling with each Detroit home run, for the last five seasons. The brand chooses core vehicles from its lineup to display each year.

While non-saleable pre-production vehicles took the spaces in previous years, this year’s Silverado and Equinox will be detailed and updated at the end of the season before going to dealer auction.

“Last year, we were able to showcase our vehicles to more than 3 million Tigers’ fans at Comerica Park and even more watching from home,” Edwards said. “Maybe these great family vehicles can inspire a few more home runs to centerfield this year.”

-->

Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | New Car and Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/