All-new Range Rover Sport debuts at BCA
March 27, 2014: Land Rover recorded an exceptional result in a special closed sale staged at BCA Nottingham earlier this month as the All-New Range Rover Sport made its auction debut. Over 70 franchised and approved Land Rover dealers were represented at the event to bid on 105 vehicles direct from the manufacturer.
Demand was significant across the range of Land Rover product and every vehicle on offer sold on the day for a 100% conversion that realised £4 million, equivalent to 101.4% of CAP Clean.
The special entry of twelve 2013-registered All-New Range Rover Sport models stole the show, averaging 116% of CAP Clean with a top value of £82,700 achieved for an All-New Range Rover Sport Autobiography Dynamic V8 5.0 litre in Chile Red.
Across the sale, notable performances were recorded by Range Rover Evoque and Defender 110, which averaged 103.4% and 105.2% of CAP Clean respectively.
Land Rover’s Used Vehicle Sales Manager Lynn Brown commented “This was a very well-supported sale that offered the first opportunity to buy All-New Range Rover Sport at auction. We were delighted to see so many representatives of our dealer network attending this event and bidding so strongly and confidently. The presentation by BCA was first class and the All-New Range Rover Sport made a notable debut, exceeding our own high expectations.
BCA’s National Account Manager Paul Dunn added "This high profile event underlines that the All-New Range Rover Sport is going to be every bit as desirable to used car buyers as it is in the new car market. This result firmly reinforces Land Rover as the clear number one leader within this specialist sector.”