Hyundai UK announces branded content partnership with largest independent YouTube football channel, Copa90
Collaboration to support Hyundai’s 2014 FIFA World Cup™ partnership Two original Copa90 shows supported by Hyundai UK and launched with a competition to give fans the chance to win a VIP trip to the 2014 FIFA World Cup Brazil™ – entries can be made via: www.hyundai.co.uk/experiencemore Aim of partnership is to engage football fans and add value to their FIFA World Cup™ experience
High Wycombe--March 25, 2014: Hyundai UK is proud to announce a branded content partnership with Copa90, the largest independent football channel on YouTube. The collaboration will see Hyundai UK support two original Copa90 shows, which launches today with a competition to give fans a once-in-a-lifetime opportunity to win VIP trips to the 2014 FIFA World Cup Brazil™.
YouTube research shows that football fans love to be online and that their favourite source of video is YouTube. 10.4 million football fans are online and 99% of them use the internet either everyday or most days. 4.5 million football fans are heavy YouTube users and every month they view an average of 100 YouTube pages. Each visit is on average eight minutes long.
This is why Hyundai UK decided to take an innovative approach when determining its partner activation strategy for the 2014 FIFA World Cup™. The collaboration with Copa90 allows the automotive brand to focus on delivering football fans with unique and engaging content that will add value to their FIFA World Cup™ experience.
The Copa90 shows will engage audiences in the lead up to the 2014 FIFA World Cup™, with a series reviewing all twelve host cities; followed by a new interview series during the tournament. All of this activity is launched with a competition, asking fans to recreate their favourite ‘GOAL’ celebrations and enter them online. They will then be in with a chance of winning one of seven pairs of VIP packages to the 2014 FIFA World Cup™ to see Brazil v. Mexico in Fortaleza on June 17, 2014. The competition is open for entries and fans can enter by visiting: Experience More
The launch film explaining the competition can be viewed here: YouTube
Hyundai UK’s Marketing Director, Andrew Cullis, commented: “Our long-term partnership with FIFA allows us to connect fundamentally with a passionate global audience. For this year’s 2014 FIFA World Cup Brazil™, we wanted to further improve that connection by working with Copa90 to bring engaging content and an exclusive competition to enhance the fans’ experience of the tournament - bringing a bit more of Brazil to Britain.”
Tom Thirlwall, CEO of Bigballs Films - the digital media company behind Copa90 – said: “We are thrilled to be working with a brand of Hyundai UK’s calibre to deliver a set of experiences our audience could not have achieved without them. This is a great example of a brand looking at ways it can add value for the audience they want to engage.”
The innovative partnership is the result of Hyundai UK’s ongoing commitment to develop a long-term relationship with football and football fans in the UK.
Hyundai Motor’s partnership with FIFA began in 1999 and is currently set to run until 2022. The brand has successfully supported major events such as the FIFA World Cup™ in Korea-Japan (2002), Germany (2006) and South Africa (2010), as well as other competitions including the FIFA Confederations Cup. The successful sponsorship of international football has contributed greatly to Hyundai Motor’s strong and continuously-improving brand awareness and image.