Nissan Celebrates LEAF Sales Milestone With Stories From Some Of The First 100,000 LEAF Owners
NASHVILLE, TN--March 24, 2014 "Real Owners, Real Answers" digital campaign utilizes crowd-sourced video responses from current LEAF owners to answer common questions about life with Nissan's innovative 100 percent electric vehicle Taps into Facebook community of LEAF owners, along with custom video vignettes Celebrates Nissan LEAF's status as first pure electric vehicle to reach 100,000 sales – with owners saving an estimated $28 million is gas costs to date Site available at Leaf Owners
The Nissan LEAF continues to make automotive history, becoming the best-selling electric vehicle ever with global sales of more than 100,000 units and U.S. sales approaching 50,000. Collectively, it is estimated that owners in 35 countries have saved more than $28 million in gasoline costs – since the zero-emissions LEAF requires none.
To celebrate these achievements and inspire the next 100,000 LEAF buyers, Nissan has just launched a new digital program called "Real Owners. Real Questions." –where current LEAF owners share their stories and reasons with anyone who'd like to know what it's really like to go 100 percent electric with the Nissan LEAF.
The new website, Leaf Owners, features more than 500 quotes, 200 images and original video footage. The site uses dynamic content tiles and suggestive search functionality to provide the most relevant answers. For example, visitors can browse a library of questions from the curious, "What's the longest trip you've ever taken?" to the practical, "How much money have you saved?" or completely novel, by tapping into the Facebook community of LEAF owners directly to answer their questions.
In addition to crowdsourcing video responses from owners, several videos of unique stories are showcased on the site, like LEAF owner Neal Wagner, who is shown using a journey to catch a sunrise on Maui's Haleakala Volcano to charge his LEAF.
The campaign was created in partnership with Critical Mass, Nissan North America's digital agency of record, which also created the award-winning online campaign to launch Nissan LEAF in 2010.