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Henkel to showcase its smarts, and test yours, at SAE World Congress Detroit, April 8-10


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MADISON HEIGHTS, MI--March 24, 2014: WHY: With the looming deadline to reach the 2025 Corporate Average Fuel Economy Standard of 54.5 miles per gallon, now is the time for the automotive industry to lighten up. There certainly have been some advancements in using aluminum, carbon fiber, magnesium, plastic and high-strength steel, but more new materials come with more challenges.

WHAT: Henkel's broad range of solutions developed through smart chemistry – which are sustainable, strong, sound and speedy – are enabling automakers to bring lighter weight vehicles to market, while addressing these challenges.

At the SAE World Congress in Detroit, April 8-10, Henkel is showcasing its solutions, through hands-on technology demonstrations. Attendees will be able to test their smarts and their strength, while Henkel subject matter experts will be on hand to address:

Lightweighting Joining dissimilar materials Fuel economy Emissions Safety Sustainability Cost reduction Noise reduction Corrosion prevention Sludge reduction Improved stiffness Durability Shorter cycle times

WHO: Henkel, a $21.8 billion company behind well-known brands such as Loctite, Dial, Right Guard, Purex and got2b. The company's North American automotive headquarters is located in Madison Heights, Mich.

WHERE: SAE World Congress in Detroit at Cobo Center, Booth #415

WHEN: April 8-10, exhibit floor opens at 10:00 a.m.