Musician VV Brown has partnered with Vauxhall Motors to personalise and design her very own Vauxhall ADAM car
London, UK--March 17, 2014: Musician VV Brown has partnered with Vauxhall Motors to personalise and design her very own Vauxhall ADAM car. The car makes a cameo in the video for ‘Faith’, VV’s upcoming single from her acclaimed second album Samson and Delilah, released on 14th March.
The design for the car was inspired by VV’s album which features a darker sound, influenced by the likes of Bjork and James Blake. The car features a sleek matte black body with a geometric print across the roof and bonnet.
The ADAM is Vauxhall Motors’ chic, small, urban car. With over a million different customisation options, no other car can be individualised as much. VV’s design process began with the Vauxhall ADAM configurator, allowing VV to explore her personal creativity by choosing from a raft of design possibilities including a choice of exterior and interior colours, roof colours, decors, light packs and various headliners.
VV’s customised car includes a leather interior with dark tinted rear window, intelliLink - a touch-screen infotainment system, and a multi-colour interior light pack. Additional features include VV’s signature stitched into the floor mats.
The design process came naturally to VV who owns her own record label and ethical fashion brand VVVintage, an online sustainable fashion house, dedicated to the art of recycling fabrics, reinvention and the ethos of up cycled sustainability.
VV Brown said, "Every day I have to customise. Making music and running my own label are all creative processes where you have to make something that exists a little better or different. Designing my own Vauxhall ADAM was definitely the most unique experience I have had the pleasure to be apart off and a creative process that was a first for me. I really enjoyed it"
Denis Chick, Director of Communications at Vauxhall Motors commented; “VV Brown has made the Vauxhall ADAM her own and perfectly demonstrates the million ways you can personalise the car. The Vauxhall ADAM is the ideal vehicle for reflecting your style, creating something unique and practical urban living. We’re excited about working with VV Brown in the run up to the launch of the new single from her second album and excited to see her design on our car.”
Vauxhall Motors has long produced vehicles with a commitment to forward thinking, technology and design. From the award-winning extended range Vauxhall Ampera to the completely customisable ADAM city car, Vauxhall Motors offers cars for modern day driving reflecting the sense of individual style that Briton’s are so well known for. VV Brown’s Vauxhall ADAM follows recent collaboration’s with creatives including Katy England, James Small, Fred Butler, Louise Gray, Sir Peter Blake, Gary Card, The Idler Academy and Richard Benson.
VV Brown’s Driving Playlist:
VV Brown - Faith (feat Kele Okereke) Bjork - Crystalline Robin S - Show me love James Blake - To the last De La Soul - Ego Trippin Elbow - New York Morning Jeff Buckley - Hallelujah Factor floor - Two different ways Little Dragon - Brush The Heat Jai Paul - BTSTU
The design is revealed in a short film which offers an insight into the process and inspiration behind the design. View the film at: Design Insights