Citroen & Benefit Cosmetics unveil collaborative DS3 special editions
March 12, 2014: CitroŽn & Benefit Cosmetics unveil collaborative DS3 special editions Inspired by Benefit’s fun & iconic products, two models are available now with a third launched later in the summer The first two models are based on DSign & DStyle trim levels, priced from £14,795 Launched with the first online car boutique on major fashion & beauty e-retailer ASOS
CitroŽn has revealed the first production model DS3 special editions designed in collaboration with Benefit Cosmetics.
On sale from today (12 March) and priced from £14,795, the glamorous DS3 by Benefit line-up consists of two models – based on the existing DSign and DStyle trim levels – which take inspiration from Benefit’s fun and iconic beauty products. A third Benefit special edition DS3 will be unveiled later in the summer.
In a retailing first, CitroŽn and Benefit have worked with ASOS – the UK's largest independent online fashion and beauty retailer – to create the first online car boutique, on a dedicated section of the site at CitroŽn ASOS. Visitors can explore the new DS3 by Benefit special editions, see the inspiration behind the styling, browse the fashion and accessories used in the adverts and even get in touch with CitroŽn to book a test drive.
DS3 DSIGN BY BENEFIT
Inspired by Benefits’ world renowned Benetint™ – their signature red lip and cheek stain – DS3 DSign by Benefit is powered by an efficient VTi 82 engine with a manual gearbox and is based on the DSign specification, but with added features.
The body is finished in Ruby Red metallic paint with a white roof and door mirrors, along with dark tinted rear windows, chrome detailing and 17” white alloy wheels.
The chic styling continues inside with a white dashboard, air vent surrounds and gear stick cap; bespoke black velour carpet mats with red piping and red Benefit logo, and aluminium pedals. A generous specification includes day-time running LED lights, air conditioning and a Connecting Box with Bluetoothģ and USB connectivity. The luxury feel is further reinforced with attractive, stylish and sophisticated Alcantara trim on the sports seats.
DS3 DSTYLE BY BENEFIT
Inspired by ‘They’re Real!’™ – the UK’s best-selling mascara – DS3 DStyle by Benefit is powered by a sportyVTi 120 manual and is based on the well-specified DStyle Plus trim.
The outside is resplendent in a distinctive metallic grey, with Benefit Orange on the roof, door mirrors and wheel centre caps. 17” black alloy wheels and dark tinted rear windows complete the dynamic styling.
Inside, the cabin is seductive with a gloss black dashboard, air vent surrounds and gear stick cap; bespoke black velour carpet mats with orange piping and orange Benefit logo, and aluminium pedals. These features are greatly enhanced by the luxurious Alcantara trim on the sports seats, which further adds to the car’s undeniable aesthetic appeal.
A City Signature pack includes automatic digital air conditioning, automatically illuminating headlamps, automatic rain sensitive wipers, rear parking sensors, electrically heated and folding door mirrors, an electrochrome rear view mirror, interior mood lighting and a front central armrest. The Connecting Box system (Bluetoothģ and USB) is also fitted.
DS3 DSign and DStyle by Benefit are available from £14,795 and £16,795 respectively. The addition of Benefit beauty products and a special make up bag designed to fit in the glove box with every model enhances the allure of this truly enchanting car – the ultimate accessory.
On both models, a Benefit logo badge signatures the rear, whilst the company’s trademark ‘Gabbi’s head’ motif appears on the ‘shark fin’ B pillars and the body colour-coordinated key fob.
Benefit Cosmetics Managing Directors, Ian Marshall & Gail Bojarski added: “Following the overwhelmingly positive response to ‘DS3 by Benefit concept’, which was launched at the end of last year, we are very excited with plans to launch a whole series of limited edition ‘Benefit’ DS3’s. With CitroŽn we have found a partner that shares our forward thinking vision and who also likes to do things differently. To launch the series, we are delighted to be partnering with ASOS to create the world’s first online car boutique!
“Now girls can buy their favourite Benefit products, shop the trends and book a test drive in the hottest car on the road, all in one click.”
Jules Tilstone, Marketing Director at CitroŽn UK added: “Following the overwhelming response to our DS3 by Benefit concept that we showcased last year, we’re delighted to be launching these road-ready special editions. Working with such a fun and enthusiastic company as Benefit has been a terrific experience and we look forward to introducing new audiences to the style and charm of CitroŽn DS3 with these collaboration models – the height of four-wheel-fashion.”