BMW Group Posts Record Sales for February


bmw i3
2014 BMW i3

MORE INFO

MUNICH--March 11, 2014: Total of 141,093 vehicles delivered in February, increase of 5.6% Year-to-date sales increase 6.6% to 273,999

With 141,093 BMW, MINI and Rolls-Royce brand vehicles delivered worldwide (prev. yr. 133,631/ +5.6%), the BMW Group achieved its best-ever February sales result. A record number of 273,999 (prev. yr. 256,933) automobiles have been delivered to customers since the start of the year – an increase of 6.6% compared with the same period last year.

“February was another record month for us,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. “The innovative new models coming out this year, such as the 2 Series Active Tourer and 4 Series Gran Coupé we just premiered to great reviews at the Geneva Motor Show, will give us the momentum to keep growing in 2014.” Robertson added.

BMW enjoyed its best ever February: 124,839 BMW brand vehicles were delivered to customers, an increase of 8.6% (prev. yr. 114,909). Year-to-date sales rose 8.9% with 242,017 BMW brand vehicles delivered compared with the same period last year (222,211). Demand for the BMW X3 was high in the first two months of 2014 with a total of 23,980 vehicles delivered to customers (prev. yr. 20,767/ +15.5%). The BMW 5 series was another significant growth driver with sales rising 11.4% to 55,758 (prev. yr. 50,057).

February saw 15,975 MINIs delivered to customers (prev. yr. 18,527/ -13.8%). The sales slow-down is due to the model change-over with the new MINI, which will go on sale from mid-March. Sales of the MINI Clubman remain strong: in the first two months of the year, a total of 2,532 vehicles were delivered to customers, an increase of 22.5% on the same period last year (2,067).

The BMW Group maintained or increased sales in almost all regions in February, in line with the corporate strategy of balanced growth worldwide. Deliveries of BMW and MINI models in Asia increased by 22.8% to 45,292 vehicles (prev. yr. 36,879). Sales for the region in the first two months of 2014 rose 20.2% to 96,133 (prev. yr. 79,993). In mainland China, sales in February rose 29.1% with 30,281 deliveries (prev. yr. 23,449). Japan also saw growth of 29.1% with 5,622 vehicles delivered to customers (prev. yr. 4,355) and in South Korea 3,435 BMW and MINI vehicles were delivered in February, an increase of by 17.3% (prev. yr. 2,928).

In the Americas, a total of 30,490 BMW and MINI vehicles were delivered to customers in February (prev. yr. 30,902/ -1.3%). Sales for the year-to-date rose 1.0% to 56,467 models delivered (prev. yr. 55,923). In the USA, sales for the first two months of 2014 remained stable, with a total of 45,272 deliveries (prev. yr. 45,808/ -1.2%) compared with the same period last year. Sales in Brazil for the year-to-date increased by an impressive 54.0% to 2,420 (prev. yr. 1,571) and deliveries in Mexico in the first two months of 2014 rose by 14.3% to 2,194 (prev. yr. 1,920).

The continuing headwinds in Europe continue to make themselves felt with 60,321 BMW and MINI models delivered in February (prev. yr. 61,253/ -1.5%). Sales for the first two months of 2014 are on a par with the previous year with a total of 111,654 deliveries (prev. yr. 111,870/ -0.2%). Sales in Scandinavia continue to grow significantly, increasing 15.2% compared with the first two months of last year with a total of 6,551 vehicles delivered in the year to date (prev. yr. 5,499).

BMW Motorrad sales in February increased by 18.3% compared with the same month last year (8,098 / prev. yr. 6,847) with a total of 13,536 motorcycles delivered worldwide in the first two months of the year (prev. yr. 11,665/ +16.0%).

BMW Group sales in February 2014 at a glance

BMW Group sales in February 2014 at a glance

                                                              Up
                                     Compared with  to/including Compared with
                         In February
                                2014 previous year February 2014 previous year
    BMW Group
    Automobiles              141,093         +5.6%       273,999         +6.6%
    BMW                      124,839         +8.6%       242,017         +8.9%
    MINI                      15,975        -13.8%        31,485         -8.4%
    BMW Motorrad               8,098        +18.3%        13,536        +16.0%


Home | Buyers Guides By Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | New Car and Truck Reviews
Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2014 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit Company releases or Product News stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/