Suzuki Goes Dancing with the Stars


March 8, 2014: As a key part of Suzuki GB’s integrated and high profile media campaign for the new S-Cross Crossover during March, Suzuki will now make a unique guest appearance in the final of ITV’s hugely popular Dancing on Ice this Sunday evening.

From a highly creative idea by Suzuki’s media agency ‘the7stars’ and then produced exclusively by ITN productions the feature was filmed all in one day at the studio rink at Alexandra Palace in North London.

During the commercial break at 7.45pm, the feature opens with a ‘vox pop’ style interview of two contestants about their performance and then quickly followed by an introduction to a pair of S-Cross’s driven around the famous venue in a perfectly synchronised 80 second dance sequence.

The two white cars are driven to show off the manoeuvrability of S-Cross in some close ‘cheek to cheek’ dance movements and in very confined surroundings for a car.

Dancing on Ice is now concluding its 9th and final ‘All Star’ series on ITV which has regularly attracted almost seven million viewers every week in its prime time slot and with a lot more expected on Sunday.

As part of its ‘Good Neighbour’ media campaign during March, Suzuki is running an exciting competition during which five S-Cross cars are being given away. All entrants need to do is nominate the person they feel really deserves to be awarded a new car on either Facebook or Twitter. #giveanscross

Priced from 14,999, S-Cross is available in either two wheel drive or with the latest Allgrip switchable four wheel drive system offering even greater security in the winter months.

Home | Buyers Guides For Every Auto Make | New Car Buyers Guide | Used Car Super Search | Total New Car Costs | 2016-1993 Car Reviews Truck Reviews
1996-2016 Automotive News | TACH-TV | Media Library | Discount Auto Parts

Copyright © 1996-2016 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by The Auto Channel, LLC and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | XML SITE MAP | Affiliates

Send your questions, comments, and suggestions to

Submit Company releases or Product News stories to
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: