Mercedes-Benz sold 43,160 vehicles on the European market in February, a gain of +6.7%


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2014 Mercedes-Benz CLA

March 6, 2014: Mercedes-Benz sold 104,968 vehicles in February. Ola Källenius: “We are keeping up the high momentum of the previous months.” Sales increases in all regions E-Class and S-Class show particularly high growth.

Mercedes-Benz sold 104,968 units in February, thus achieving a growth of 16.5%. Since the beginning of the year 215,753 cars have been delivered to customers (+16.6%). “We are keeping up the high momentum of the previous months – with a double-digit sales increase and growth in all regions”, said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. “Our E-Class and S-Class are posting particularly strong growth rates. And, as the incoming orders for the GLA and the C-Class indicate: We have the right products at the right time.”

Mercedes-Benz sold 43,160 vehicles on the European market in February (+6.7%). Sales of the brand continued their robust development in particular in the UK (+9.9%). Sales on the German domestic market rose to 16,539 cars (+7.9%).

Despite the strong snow storms in many parts of North America a few weeks ago, deliveries reached new highs: In the United States, 22,609 customers opted for a vehicle with the star in February (+2.6%). In its biggest market Mercedes-Benz again was the number one premium brand in February. In Canada, the brand posted a 14.7% increase since the start of the year.

The company achieved the greatest growth in the Asia-Pacific region. In Australia, February saw more vehicles going to customers than ever before (+14.5%). With February sales of 5,059 units (+53.3%), Mercedes-Benz is still the most frequently registered premium brand in Japan. In China (incl. Hong Kong), 42,128 vehicles were handed over to customers since the start of the year (+57.0%).

Compact models of the brand continue to be in great demand among the model series: In February, Mercedes-Benz sold 28,211 vehicles of the A-Class, B-Class and CLA-Class, more than a quarter more than in the same month of the previous year (+27.4%). Since the start of the year, 55,409 customers have opted for a compact car of the brand (+29.7%). The premium manufacturer expects further growth through the launch of the fourth compact model: The GLA is coming to the European market on March 15th.

The demand for the Mercedes-Benz E-Class is also developing extremely well: Sales of the sedan and the estate amounted to 16,560 units in February, an increase of 40.8% compared to the same month of the previous year. The Mercedes-Benz S-Class continues to be the world’s best-selling luxury sedan. In February, the sedan was sold 6,985 times, more than twice as much as in the same month of the previous year. At the Geneva Auto Show Mercedes-Benz is currently celebrating the world premier of another S-Class model: The S-Class coupe is coming to the dealers in September.

The SUVs of the brand have never been so popular: In February, 23,465 SUVs with the star went to their customers (+5.1%). Sales increased in particular for the M-Class (+9.1%) and the GLK (+5.1%).

The premier of the Mercedes-Benz V-Class on the Geneva Auto Show adds further momentum to the product offensive of the brand. Since today the new multi-purpose vehicle can be ordered at dealers in Europe. Market launch of the V-Class is beginning of June.

The smart fortwo two-seater was sold 7,366 times in February (previous year: 7,837 units). The compact city runabout posted a strong increase primarily in China, with more than 1,300 vehicles sold in February (+19.7%). Through its compact measurements, the two-seater needs very little driving and parking space – which is a precious advantage in the dense urban traffic in China as well. The readers of the Chinese issue of the automotive magazine “auto motor & sport” also saw it that way when they awarded the smart fortwo as the “best micro car” in China in February for the fifth consecutive time.

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