Volvo's 3rd new concept car in 12-months, the Concept Estate, revealed at the Geneva International Motor Show today, featuring Bridge of Weir leather
The trio of concepts from Volvo mark a new generation of design from the company under Senior Vice President of Design, Thomas Ingenlath All the new concepts feature Bridge of Weir leather, marking 30 years of Volvo specifying the fine Scottish leather for its flagship products
Bridge of Weir, Scotland--March 4, 2014: Bridge of Weir, the UK’s only leather manufacturer for the automotive industry, celebrates the opening of the 84th Geneva International Motor Show in Switzerland this week with a new collaboration with Volvo on its stunning new concept car, the Concept Estate.
The unique low carbon leather from Bridge of Weir has been specified by Volvo for its top specification models since the mid 1980s, and the latest concept vehicles from Volvo’s new design chief, Thomas Ingenlath, continue the Swedish auto maker’s preference for the world’s leading and most environmentally conscious interior leather.
Following the first two concepts, the Concept Coupé and Concept XC Coupé, the Concept Estate continues the widely-admired and award-winning new exterior design language from Volvo, but for the first time reveals how the interior of the Swedish manufacturer’s forthcoming models will both look and function.
Volvo is the company that historically redefined the ‘Estate’ car by combining functionality, sturdiness and practicality with performance. The V70 and XC70 are among the most respected Estates on the market and the new Concept Estate points to how the company could capitalise on this heritage in its future models.
Volvo’s 1800 models from the 1970s provide subtle inspiration for the Concept Estate, both outside and inside.
Director, Interior Design for Volvo Car Group, Robin Page, explains some of details inside the Concept Coupé: “The first four decades of the Volvo history was characterized by classic craftsmanship and high quality materials. We are merging this vital part of our brand DNA with the more recent focus on technology and smart functionality. In the Concept Estate we also add the creative side of Scandinavia. The result is an exotic interior with genuine materials and beautiful detailing.”
Bridge of Weir Chairman, Jonathan Muirhead, said: “We are very proud of our long-standing association with Volvo, and congratulate the design team on the revolutionary and multi-award-winning new concepts revealed over the past 12 months. The latest Concept Estate here in Geneva today is no exception, and Bridge of Weir is delighted to have its luxurious low carbon leather selected for the car, which is another sure fire winner from Volvo.”
Bridge of Weir leather is also available on Volvo models the V40, XC40, XC60, XC70, V70, S80 and XC90.