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SEAT set to make record announcement at the 2014 Geneva Motor Show

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Unusual press conference show will feature an enormous…skirt ‘Lady SEAT’ will reveal the brand’s latest secret from a height of 12 metres – hidden under her spectacular attire SEAT press conference due to take place 10:20 CET, Tuesday 4 March Live streaming available at the SEAT media centre:

SEAT at Geneva

SEAT UK will make a ground-breaking announcement at the 2014 Geneva Motor Show today, 4 March 2014, in the shadow of a massive skirt.

What the spectacular 250-metre square skirt is concealing is a secret, but the unique concept involves suspending a dancer – ‘Lady SEAT’ – 20 metres above the stage and lifting her skirt using a series of gas-powered pulleys. All-told, it will take 1,200 litres of gas compressed in to 30 bottles to pull the stunt off. The attached teaser video gives a glimpse of the skirt in action.

Alongside the spectacular stage show, SEAT is preparing to make a hugely significant announcement regarding the Leon Cupra. Again, the press conference will reveal all, but the two attached teaser videos give a clue as to what that could be.

SEAT’s press conference takes place in Hall 2 of the Geneva Palexpo at 10:20 CET, Tuesday 4 March.


SEAT is the only company in its sector with the full-range capacity to design, develop, manufacture and market cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting more than 80% of its vehicles, and is present in more than 75 countries. In 2012 SEAT had a total turnover exceeding six billion euros, with overall deliveries amounting to 321,000 units.

SEAT Group employs 14,000 professionals at its three production centres in Barcelona − Zona Franca, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and Leon, amongst other models. Additionally, the company produces the Alhambra in Palmela (Portugal), the Mii in Bratislava (Slovakia) and the Toledo in Mladá Boleslav (Czech Republic) at Volkswagen Group plants.

The Spanish multinational also has a Technical Center, a ‘knowledge hub’, bringing together close to 1,000 engineers whose goal is to be the driving force behind innovation for the number one industrial investor in R&D in Spain. In line with its declared commitment to environmental protection, SEAT undertakes and bases its core activity on sustainability, namely reduction of CO2 emissions, energy efficiency, as well as recycling and re-use of resources.

SEAT UK enjoyed a tremendous year in 2013, selling 45,312 cars and achieving a 2.0% market share – both company records.