Mazda February Sales: SKYACTIV Makes the Difference


mazda 3
2014 Mazda3

IRVINE, CA--March 3, 2014: Mazda North American Operations (MNAO) today reported February U.S. sales of 24,431 vehicles, representing a decrease of 2.4 percent versus last year. Year-to-date sales through February are down 6.7 percent versus last year, with 43,155 vehicles sold.

Key February sales notes:

Mazda's SKYACTIV TECHNOLOGY accounted for 83.2 percent of all vehicle sales during the month of February. This is the largest percentage of Mazdas equipped with SKYACTIV TECHNOLOGY sold in one month, and second-best month of total volume ever with 20,245 vehicles sold. Mazda6 experienced its second-best February since 2008 with 3,945 vehicles sold, representing an increase of 46.0 percent, year-over-year (YOY). February 2014 was CX-5's best month ever with 9,353 vehicles sold, good for an increase of 71.6 percent, YOY. February was one of the most historic months for Mazda as it celebrated the grand opening of its all-new engine and vehicle assembly plant in Salamanca, Mexico. With a total capacity of 230,000 units, once in full production by March of 2016, Mazda de Mexico Vehicle Operations (MMVO) will employ approximately 4,500 people and produce Mazda2, Mazda3 and a Toyota B-car to be announced at a later date. Production from this facility will be distributed to North, Central and South America and parts of Europe.

Mazda Motor de Mexico (MMdM) reported February sales of 2,494 vehicles, up 10.0 percent versus February of last year.



Month-To-Date

Year-To-Date



















Feb


Feb


%


% MTD

Feb


Feb


%


% YTD



2014


2013


Change


DSR

2014


2013


Change


DSR

















Mazda2


699


1,028


(32.0)%


(32.0)%

1,606


2,571


(37.5)%


(37.5)%

Mazda3


7,286


10,554


(31.0)%


(31.0)%

13,520


18,628


(27.4)%


(27.4)%

Mazda5


1,172


2,260


(48.1)%


(48.1)%

2,972


4,140


(28.2)%


(28.2)%

Mazda6


3,945


2,702


46.0%


46.0%

7,117


4,849


46.8%


46.8%

MX-5 Miata


293


347


(15.6)%


(15.6)%

505


662


(23.7)%


(23.7)%

RX-8




-


N/A


N/A

1


1


0.0%


0.0%

CX-5


9,353


5,451


71.6%


71.6%

14,351


10,693


34.2%


34.2%

CX-7


-




N/A


N/A

-


-


N/A


N/A

CX-9


1,593


2,594


(38.6)%


(38.6)%

3,083


4,710


(34.5)%


(34.5)%

Tribute


-




N/A


N/A

-


-


N/A


N/A

















Total Vehicles
































CARS


13,395


16,891


(20.7)%


(20.7)%

25,721


30,851


(16.6)%


(16.6)%

TRUCKS


10,946


8,045


36.1%


36.1%

17,434


15,403


13.2%


13.2%

















TOTAL


24,341


24,936


(2.4)%


(2.4)%

43,155


46,254


(6.7)%


(6.7)%

































MEMO:
































IMPORT CAR


13,392


15,489


(13.5)%



58,718


26,002


125.8%



IMPORT TRUCK


10,946


8,045


36.1%



17,434


15,403


13.2%



IMPORT TOTAL


24,338


23,534


3.4%



76,152


41,405


83.9%



















DOMESTIC CAR


3


1,402


(99.8)%



6,276


35,255


(82.2)%



DOMESTIC TRUCK


-


-


N/A



-


-


N/A



DOMESTIC TOTALS


3


1,402


(99.8)%



6,276


35,255


(82.2)%



Selling Days


24


24





49


49





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