Subaru February Sales: Up 24% February 2014 v February 2013


subaru forester
2015 Subaru Forester

CHERRY HILL, NJ--March 3, 2014: Subaru of America, Inc. has announced continuing record sales with February sales of 34,909 vehicles, a 24% increase over February 2013.

Increased availability of the strong selling Forester and Crosstrek models helped sales as both models continued their strong performances. Subaru expects this sales momentum to continue throughout the year, with the debut of the all-new 2015 Legacy mid-size sedan which is due to launch later in 2014. The continued growth in Subaru sales is the result of strong retention and attracting new buyers - 60% of Subaru buyers are new to the brand.

Thomas J. Doll, president and COO of Subaru of America said; "Our sales momentum continues and we are launching new models at record pace. We have a lot to look forward to in 2014."

H. William Cyphers, senior vice president of sales said; "With an-all new line-up due by mid year, we can expect our strong sales performance to continue for the remainder of the year and put us in great position to achieve our target of 460,000".

Carline

 Feb 14

Feb 13

% Change

Feb 14 

Feb 13

% Chg


MTD

MTD

MTD

YTD

YTD

MTD

Forester

10,773

5,529

95%

21,544

12,094

78%

Impreza

4,559

4,515

0.5%

8,811

9,105

-3.2%

Impreza WRX

1,801

1,486

21.2%

3,334

2,792

19.4%

Legacy

2,575

3,745

-31.24%

5,310

6,929

-23.4%

Outback

8,969

9,016

-0.5%

17,197

17,648

-2.6%

Tribeca

128

194

-34%

214

353

-39.4%

BRZ

617

420

47%

1,209

883

36.9%

XV Crosstrek

5,489

3,258

68.5%

6,022

6,022

70.9%

TOTAL

34,909

28,163

24%

55,826

67,909

21.6%


*memo - XV Crosstrek Hybrid recorded sales of 546, counted in XV Crosstrek total sales.

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